Vice President Marketing

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Position: VP Marketing at Instagrid

Instagrid is seeking a VP of Marketing to develop and execute the company\’s marketing strategy. As a pioneer in the emerging market of clean professional power stations, we have introduced an \’iPhone\‘ moment for our early customers and aim to expand globally. This role requires a strategic thinker and a hands-on leader with a proven track record of execution. Driven by the benefits of productivity, safety, and sustainability for our strong B2B customer base (e.g., construction, film & media), you will drive brand strength and activate marketing efforts to convert early majority customers and support exponential growth.

As the leader of Instagrid’s marketing team and a key member of the Senior Management Team, you will be responsible for devising and executing a full-funnel marketing strategy that fuels growth, builds our brand, and drives our business globally.

Your Impact

• Define and execute marketing strategies and budgets to drive global B2B growth and brand awareness.
• Manage budgets and marketing activities to ensure efficient resource allocation and maximize ROI.
• Work cross-functionally to promote adoption and success of marketing plans across the company.
• Lead and develop a team of 20+ members, supported by agencies and external providers.
• Optimize and scale marketing efforts by experimenting with new channels, tactics, and strategies.
• Bring 15+ years of marketing experience in B2B companies, including scale-up environments with exponential growth.
• Have a proven track record in developing and executing marketing strategies in key markets: US, DACH, France, UK, Benelux.
• Experience building and leading a world-class multi-disciplinary team across multiple markets.
• Possess strong analytical skills, using data to drive informed decisions.
• Be skilled in rapid hypothesis development, testing, and optimization.
• Adapt to a dynamic environment within a fast-growing structure with a flat hierarchy.
• Enjoy the opportunity to join a company at the forefront of its field.
• Receive a laptop and a mobile phone (iPhone or Samsung).

This is Instagrid

We create the world’s most advanced portable power supplies, enabling freedom for our customers\‘ work. Our vision is to merge advanced technology with environmental responsibility to make a lasting impact. Operating across Europe and the US, we offer onsite, hybrid, or fully remote work options. Driven by curiosity and a commitment to a cleaner world, we aim to replace combustion generators with cleaner alternatives for quick, measurable results. Our achievements are just the beginning.

At Instagrid, we are committed to equal employment opportunities, valuing diversity regardless of gender, ethnicity, age, religion, sexual orientation, or origin. We foster a respectful team environment where everyone’s opinions are valued to achieve our shared goals.

We look forward to receiving your application!

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