Marketing Manager - Hotel Field Marketing Services Europe

The Role

As the Field Marketing Manager, you are a key team member for the IHG Europe Field Marketing Service as a strategic marketing partner for our franchised estate of hotels. The role focuses on activating the digital marketing assets IHG provides to all our hotels.

A snapshot of what the role entails:

• Act as primary liaison between Marketing Director/Managers and EMEAA Field Marketing Managers for global alignment.
• Develop revenue-generating solutions in collaboration with hotel teams.
• Analyse hotel performance data and conduct regular meetings with on-property marketing managers to communicate insights.
• Coordinate strategic information exchange between hotels and internal teams, advocating for hotel business requirements enhancement.
• Lead communication with hotels on marketing plans, digital tools, and campaign execution, focusing on driving revenue growth and brand loyalty.
• Educate hotel teams on marketing and digital trends while advocating for their best interests to enhance FMS deliveries.
• Manage digital capability development, and hotel marketing support to maximise hotel channel utilisation and performance.

What we need from you

The chosen candidate will possess the following:

• Fluent German and English language skills required.
• Hospitality or other consumer focused sector, preferably within a large multinational company.
• Experience in engaging cross functional working approach with a focus on Project-management skills.
• Experience in digital marketing and CRM on either client or agency side.
• Strong analytical skills with the ability to drive insights from data to drive decision making.
• Superior oral and writing communication and presentation skills, public speaking, and group decision facilitation. Ability to write effective marketing copy, proof-read and follow style guides.
• Ability to influence internal customers (hotel teams) and effectively establish strong working relationships that produce solid results.

We would love it if you also had:

• Additional language Skills an advantage (French, Dutch, Spanish, Italian)
• Understanding of digital marketing in the hotel industry.

Closing Date for Applications: 25/03/2025

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