Specialist, Web Content

At IHG Hotels & Resorts, we’re more than just a global hospitality leader—we’re a team of passionate individuals who bring exceptional experiences to life for millions of guests every day.

We’re currently seeking a Specialist for Web Contentto join our Field Marketing Services team in Frankfurt. In this role, you’ll help shape the digital presence of our hotels by creating, optimising and managing high-quality website content that drives performance and supports our brand promise.

Your Day-to-Day

• Develop and manage hotel website content in collaboration with internal teams and external agencies
• Maintain quality and consistency through effective use of Content Management Systems (CMS)
• Optimise for performance, ensuring all content meets SEO best practices, includes relevant keywords, and is fully localised where needed
• Track and analyse results, delivering insight-led improvements and supporting overall project timelines
• Support multiple digital marketing initiatives that reflect IHG’s standards, voice, and customer-first mindset
• Support the wider Field Marketing Services teamworking with teams across Europe and the US.

What We Need From You

• Experience in digital marketing, content creation, SEO, and CMS management (AEM experience a plus)
• A strong understanding of localisation, SEO strategy, and digital marketing trends
• Excellent communication skills in both German and English (written and verbal)
• The ability to write and edit effective marketing copy, while ensuring adherence to style guidelines
• A detail-oriented mindset with strong project management and organisational skills

Join us and become part of something special – apply today and help shape IHG’s digital future.

Closing date for applications 15th August 2025

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