Regional Sales Manager (Germany/DACH)

International Dance Supplies (IDS) is one of the world’s largest wholesale dancewear suppliers, known for its quality products and excellent customer service.

With strong British roots, most of IDS’s 1st Position™ dancewear is proudly developed in the UK.

Based in Devon, in the beautiful South West of England, the company has over four decades of history and serves thousands of dance teachers globally.

IDS became part of the Revolution Group in 2018 after being acquired by Audax Private Equity.

The team at IDS is passionate about dance, and many employees bring a background in the dance industry.

IDS opened our European warehouse in 2025 based out of Eindhoven, Netherlands, to better serve our expanding European customers.

Role Description

This is a full-time hybrid role for a Regional Sales Manager (Germany/DACH), located in Germany (we will also consider strong UK applications) with the flexibility to work partially from home.

The Regional Sales Manager will serve as the key liaison between IDS and its customers in Germany.

Duties include managing relationships with existing clients, developing new business opportunities, overseeing sales strategies, and ensuring revenue growth in the region.

The role will also require close collaboration with other departments to address client needs and market feedback.

Qualifications

• Strong expertise in Sales, Account Management, and Business Development.
• Proven ability in Relationship Building, Customer Engagement, and Negotiation skills.
• Knowledge of Dancewear, Performing Arts, or a related industry is highly desirable.
• Bilingual or proficient in German and English.
• Excellent Communication, Organizational, and Problem-Solving skills.
• Ability to work both independently and collaboratively in a hybrid work environment.
• Experience in analyzing sales data and creating strategic action plans for growth.
• Bachelor's degree in Business, Marketing, Dance or related discipline is a plus.
• Job Purpose

The Sales Representative’s responsibilities include prospecting for potential customers, calling on and building relationships with new and existing customers, identifying opportunities to increase sales, researching competing products, and assisting in the development and execution of sales and marketing plans.

Main Duties and Responsibilities

• Deliver results in line with company targets and set goals for the German and DACH region with support from Regional Customer Support team.
• Physically meet with customers with regular follow-up calls maximising all key selling windows while showcasing cost effective route planning.
• Daily phone contact with customers and prospective customers.
• Establish strong relationships with key influential customers.
• Network with in-country dance associations and dance-related franchises.
• Drive new business through existing customers and active prospecting.
• Feedback on market structure, blockers and opportunities, including but not limited to
• Competitor activity
• Emerging/desired brands/product opportunities
• Support hours, public holidays, and term times
• Seek partners to assist in business development, such as influencers, ambassadors and agents.
• Ambassador for My Dance Store sign-ups, when available, and promoting Dance Direct affiliate links.
• On-boarding/intro for new account openings to stimulate activation.
• Assist with a variety of translation requirements as and when needed.
• Research and attend in-country events (exhibitions, festivals), building lasting connections with our target audience and generating brand awareness.
• Align with marketing team to ensure country-specific campaigns resonate with the local market (glocalised).
• Carry out pre-season planning and accurate forecasting.
• Other duties and projects on an ‘as needed’ basis.

Requirements

Qualified by experience. Dance/Business qualifications a plus.

Skills/Knowledge

• Native speaker (German) and business level English (essential).
• Understanding of the sales process, relationship building, and leveraging relationships leading to revenue growth (essential).
• Excellent presenter of products and building convincing argumentation.
• IT literate, experienced successfully utilizing an ERP to run reports (essential).
• Knowledge of Dance industry (desirable).
• Previous Experience
• 3+ years’ experience within a relevant consumer goods industry.
• Dancewear and/or costumes sales experience (desirable).
• Personal
• A demonstrable interest in Dance and the performing arts.
• Strong communicator internally and externally.
• Ability to travel across country.
• Tenacious and keen to ‘drive the sale’.
• Team player, willing to go the extra mile.
• Positive attitude and strong work ethic.
• Values and Mindsets
• We put customers first.
• Our employees are at the heart of everything we do.
• We operate as one collaborative team.
• We communicate directly and transparently.
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