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- Aufgaben: Join our Marketing Automation Team to create and scale email campaigns globally.
- Arbeitgeber: IONOS is a leading digitalization partner for small and medium-sized businesses across Europe and North America.
- Mitarbeitervorteile: Enjoy hybrid work, flexible hours, employee discounts, and numerous training opportunities.
- Warum dieser Job: Be part of a dynamic team, innovate in email marketing, and make a real impact.
- Gewünschte Qualifikationen: Degree in marketing or related field; expertise in marketing automation and analytics required.
- Andere Informationen: Location options in Karlsruhe or Berlin; diverse and inclusive workplace culture.
Das voraussichtliche Gehalt liegt zwischen 36000 - 60000 € pro Jahr.
For our office in Karlsruhe or Berlin, we are looking for an Email Marketing Manager (f/m/d) in the Marketing Automation Team. Our team is looking for an expert who can support the development and successful scaling of this exciting Marketing Automation channel in a motivated, goal-oriented manner and with great expertise.
Main Tasks:
- Development of mailing and lead generation campaigns nationally and internationally.
- Coordinate closely with internal departments (brand, online marketing, product management) to plan email marketing activities.
- Implement marketing automation and further develop nurturing and engagement strategies to gain new customers.
- Monitor and analyze key performance metrics such as conversion rates, open rates, click-through rates, and overall subscriber growth.
- Build robust and continuous testing scenarios and ensure quality for marketing emails, including testing of text, layout, landing pages and links.
- Always keep track of the latest trends, competitor activities, innovations and opportunities in email marketing.
Qualifications:
- Completed studies in marketing/communications/graphic design, in Anglistics, or similar qualification.
- Expertise in marketing automation technologies (ideally HubSpot) and the ability to develop and implement new technologies and content strategies.
- You understand industry best practices for email list management and proactively make suggestions on ways the team can achieve its email goals.
- Experience in using analytics to continuously optimise marketing activities and campaigns.
- Strong hands-on mentality as well as decision-making and assertiveness skills.
- Excellent English and very good German language skills, any additional language is a plus.
Benefits:
- Hybrid working model with home office option.
- Flexible working hours through trust-based working hours.
- At some locations a subsidized canteen and various free drinks.
- Modern office space with very good transport connections.
- Various employee discounts for activities and products.
- Employee events such as summer and winter parties, as well as workshops.
- Numerous training and development opportunities.
- Various health offers, such as sports and health courses.
About IONOS:
IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB). The company serves around six million customers and operates across 18 markets in Europe and North America, with its services being accessible worldwide. With its Web Presence & Productivity portfolio, IONOS acts as a 'one-stop shop' for all digitalization needs: from domains and web hosting to classic website builders and do-it-yourself solutions, from e-commerce to online marketing tools. In addition, the company offers Cloud Solutions to enterprises who are looking to move to the cloud as their businesses evolve.
We value diversity and welcome all applications - regardless of, for example, gender, nationality, ethnic or social origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or any other irrelevant factor subject to applicable law.
Email Marketing Manager Arbeitgeber: IONOS SE
Kontaktperson:
IONOS SE HR Team
Jobs@ionos.com
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Email Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in email marketing and marketing automation. This will not only help you during the interview but also show that you're proactive and passionate about the field.
✨Tip Number 2
Network with professionals in the industry, especially those who work with HubSpot or similar marketing automation tools. Engaging with them can provide insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific metrics you've worked with in previous roles. Being able to talk about your experience with conversion rates, open rates, and click-through rates will demonstrate your analytical skills.
✨Tip Number 4
Showcase your hands-on mentality by sharing examples of how you've implemented successful email campaigns or marketing strategies in the past. This will highlight your practical experience and decision-making abilities.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Email Marketing Manager
Tipps für deine Bewerbung 🫡
Understand the Role: Make sure you fully understand the responsibilities of an Email Marketing Manager. Highlight your experience in developing mailing and lead generation campaigns, as well as your familiarity with marketing automation technologies like HubSpot.
Tailor Your CV: Customize your CV to reflect your expertise in email marketing and automation. Include specific metrics from past campaigns you've managed, such as conversion rates and subscriber growth, to demonstrate your impact.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for email marketing and your understanding of industry best practices. Mention how you can contribute to IONOS's goals and your proactive approach to optimizing marketing activities.
Showcase Language Skills: Since excellent English and very good German skills are required, make sure to highlight your language proficiency clearly in your application. If you have additional language skills, mention them as a plus.
Wie du dich auf ein Vorstellungsgespräch bei IONOS SE vorbereitest
✨Showcase Your Expertise in Marketing Automation
Be prepared to discuss your experience with marketing automation technologies, especially HubSpot. Highlight specific campaigns you've managed and the results achieved, demonstrating your ability to implement effective strategies.
✨Demonstrate Analytical Skills
Since monitoring key performance metrics is crucial for this role, come equipped with examples of how you've used analytics to optimize email campaigns. Discuss specific metrics you tracked and the adjustments you made based on your findings.
✨Collaboration is Key
Emphasize your ability to work closely with various internal departments. Share examples of how you've coordinated with teams like brand, online marketing, and product management to successfully execute email marketing activities.
✨Stay Updated on Industry Trends
Show your passion for email marketing by discussing recent trends or innovations you've noticed. This could include new tools, techniques, or competitor strategies that you believe could benefit the company.
