Engagement Strategist

Engagement Strategist, Germany

About IPG Health

IPG Health is a global collective of the world’s most celebrated and awarded healthcare marketing agencies. We are 6,500+ people across six continents driven by a healthy obsession with creating novel marketing solutions, and harnessing creativity, technology, science, and data to inspire behaviors that fuel better health. With 45+ agencies, including 18+ specialized units, our integrated approach to the full range of communications capabilities ensures we can help clients improve outcomes and quality of life for healthcare audiences around the world.

Are you a strategic thinker with a passion for health and wellness brands? Do you love crafting meaningful, measurable customer experiences? Join our dynamic team as an Engagement Strategist and help bring brands to life across every channel.

Key responsibilities of the role

• Dive into audience insights, behavior, and segmentation to inform omnichannel engagement plans.
• Create and contribute to digital-first strategies that move customers through the adoption funnel.
• Collaborate across teams—strategic planning, media, creative, and client services—to build cohesive journeys.
• Facilitate engaging, interactive workshops for top-tier healthcare clients.
• Draft project briefs, map out content strategies, and help shape customer personas and journeys.
• Keep your finger on the pulse of emerging digital and social media trends.

What do you need?

• Curious, creative, and collaborative.
• Confident in communicating ideas and distilling complex insights.
• Experienced in marketing (especially healthcare)—1+ years preferred.
• Skilled in PowerPoint, Word, and Excel; familiar with Miro, Stormz, and online collaboration tools.
• A strategic thinker who sees how every channel connects to the brand’s purpose.

Our Global Benefits

• My Time Off (MTO) – our flexible approach to time off that allows you to take the time you need and enjoy it!
• Career Progression – we offer personalized development opportunities and clear career pathways.
• Health and wellbeing programs that provide you access to different services and offerings to prioritize your health.
• Company Savings Plans to help you plan for the future.
• Parental Leave benefits for all new parents.

STATEMENT OF UNDERSTANDING

This Job Description is not a contract of employment but is just a reference for your mutual understanding of the terms and conditions associated with the position.

Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what’s outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.

There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person’s performance.

This job description is not intended to include modifications consistent with providing a Reasonable Accommodation.