Research Manager, Qualitative, Geneva in Genève

Overview

As Qualitative – Research Manager at Ipsos, you design and deliver compelling qualitative insights that inform global brands. You lead end-to-end projects, combine storytelling with visual narratives, and embrace AI-enhanced methods to illuminate consumer behavior. You work with a close-knit, globally distributed team on multi-market projects, including a key F&B account, shaping innovative methodologies beyond traditional briefs. You will present findings to clients, mentor junior team members, and continuously evolve the qualitative toolkit to drive impact.

Verantwortungsbereiche

• Lead end-to-end qualitative projects from brief to delivery across multiple markets
• Design discussion guides, facilitate fieldwork (face-to-face and virtual), and generate insights
• Develop and present reports and client-ready deliverables
• Incorporate AI and new tools to enhance research design and storytelling
• Manage client relationships and contribute to proposal development
• Support workshops, ethnography, and digital community approaches
• Collaborate with cross-functional teams (quantitative, strategy, brand tracking)
• Expand qualitative methodologies and maintain high-quality deliverables

Zentrale Anforderungen

• 5-7+ years of qualitative research experience in insight, research or strategy
• F&B experience essential, FMCG category experience
• Experience in multi-market projects
• Experience running in-depth interviews and focus groups
• Strong report writing and deliverables skills
• Excellent written and oral communication in English
• Ability to build connections with consumers and understand why
• Confidence in storytelling and presenting to clients
• Good problem-solving skills
• AI-advocate
• agency experience (minimum 3 years)
• Experience with fieldwork (face-to-face and virtual)

• storytelling
• communication
• curiosity
• AI-enabled research
• ethnography
• focus groups