Auf einen Blick
- Aufgaben: Verwalte und optimiere programmatische Kampagnen für maximale Leistung.
- Unternehmen: Dynamisches Unternehmen im Bereich Performance Marketing mit innovativem Team.
- Vorteile: Attraktives Gehalt, flexible Arbeitszeiten und Weiterbildungsmöglichkeiten.
- Weitere Informationen: Wachstumsorientierte Umgebung mit spannenden Herausforderungen im digitalen Marketing.
- Warum dieser Job: Nutze deine Datenanalysefähigkeiten, um echte Ergebnisse in der digitalen Werbung zu erzielen.
- Qualifikationen: Mindestens 3 Jahre Erfahrung in programmatischer Werbung und starke analytische Fähigkeiten.
Das prognostizierte Gehalt liegt zwischen 60000 - 80000 € pro Jahr.
Our client is seeking a Senior Programmatic Specialist to join its Performance Marketing team.
This role is ideal for a data-driven digital marketing professional with strong hands-on experience in programmatic advertising and performance marketing.
The successful candidate will be responsible for managing high-volume programmatic campaigns, optimising performance across DSPs, improving audience targeting, and ensuring accurate campaign tracking and attribution.
Key Responsibilities
- Campaign Management
- Plan, execute, and optimise programmatic campaigns across leading DSPs, including Display & Video 360 and Adform.
- Monitor campaign performance and optimise bidding, pacing, targeting, and budgets.
- Develop audience targeting and retargeting strategies using first-party and third-party data.
- Implement Dynamic Creative Optimisation (DCO) strategies to improve campaign performance.
- Performance & Analytics
- Configure and manage campaign tracking, pixels, floodlights, and event measurement.
- Analyse campaign performance data to identify optimisation opportunities.
- Improve traffic quality through fraud prevention and traffic filtering techniques.
- Collaborate with internal teams to enhance attribution, reporting, and campaign efficiency.
- Technical Optimisation
- Work with Google Tag Manager and tracking technologies to ensure accurate data collection.
- Troubleshoot campaign delivery, inventory issues, and performance discrepancies.
- Stay up to date with industry developments, privacy changes, and programmatic best practices.
Requirements
- Minimum 3 years of hands-on experience in Programmatic Advertising.
- Strong experience managing campaigns across DSPs such as DV360 and Adform.
- Solid understanding of DSPs, SSPs, Header Bidding, and Private Marketplace (PMP) deals.
- Experience with Google Tag Manager and campaign tracking.
- Strong analytical skills with experience using Excel, SQL, or similar reporting tools.
- Excellent understanding of digital advertising performance metrics and optimisation techniques.
- Previous experience within i Gaming or other high-performance digital marketing environments will be considered a strong advantage.
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Wir glauben, dass du diese Fähigkeiten brauchst, um Senior Programmatic Specialist mit Bravour zu bestehen
Programmatic Advertising
Performance Marketing
DSP Management
Display & Video 360
Adform
Audience Targeting
Dynamic Creative Optimisation (DCO)
