Overview
In this role you drive the growth strategy for iwoca’s German market, leading a cross-functional team to boost acquisition and activation. You translate market insight into prioritized product and go-to-market initiatives, shaping onboarding journeys and experimentation. You collaborate with engineering, data and commercial teams to ship features and models that improve conversion. You’ll establish an operating rhythm for a new dedicated unit and measure impact on growth.
Leistungen / Benefits
- 26 days vacation
- Birthday day off
- Sabbatical after 4 years
- Mental health support via OpenUp
- Gym membership program
- Company pension with Canada Life
Verantwortungsbereiche
- Define and own the acquisition and onboarding roadmap for the German market
- Lead cross-functional initiatives with engineering, data science, marketing and commercial teams
- Develop tools and experiments (lead scoring, eligibility checkers, onboarding journeys) to improve conversion
- Design and run A/B tests across messaging and product flows; interpret results to inform strategy
- Coach and build the team, establish operating rhythms and processes for the new unit
- Translate market insights into prioritized commercial opportunities and product problems
Zentrale Anforderungen
- Strong commercial mindset with track record in go-to-market strategy and acquisition growth
- Experience in growth strategy, revenue operations, or analytics-driven commercial role with tech-enabled or product-led growth
- Proven people management experience and ability to build culture in a new team
- Fluency in German and strong written customer-facing communication
- Strong analytical capability and experience with experimentation frameworks and A/B testing
- Experience with technical models such as lead scoring, predictive targeting, or qualification logic
- Ability to operate from first principles in ambiguous environments
- Analytical thinking
- Curiosity and intellectual agility
- Cross-functional collaboration
- Lead scoring
- Predictive targeting
- Qualification logic
Strategy Lead - Acquisition (Germany) Arbeitgeber: iwoca
iwoca ist ein hervorragender Arbeitgeber, der ein dynamisches und unterstützendes Arbeitsumfeld in Berlin bietet. Mit einem starken Fokus auf persönliches Wachstum und Entwicklung, ermöglicht das Unternehmen seinen Mitarbeitern, innovative Marketingstrategien zu entwickeln und neue Kanäle zu erschließen. Die Unternehmenskultur fördert eigenständiges Denken und kreative Lösungen, während attraktive Benefits wie flexible Urlaubsregelungen und ein internationales Team die Work-Life-Balance unterstützen.
