Senior Influencer Marketing Specialist

Senior Influencer Marketing Specialist – Germany Company: Jackery Focus: Influencer marketing as the main responsibility, with social media operations as a supporting function Job Overview Jackery is looking for a Germany-based Senior Influencer Marketing Specialist to lead local influencer / KOL / KOC development, partnership execution, content management, and campaign performance review in the German market. This role will focus primarily on influencer marketing, supporting product launches, brand awareness, user education, and sales conversion across platforms such as YouTube, Instagram, Facebook, and TikTok. The role will also support local social media operations in Germany, mainly covering LinkedIn, Instagram, and Facebook, either through direct management or by working with external agencies / vendors. The ideal candidate should be a local German candidate, a native-level German speaker, fluent in English, and familiar with German consumers, the local influencer ecosystem, and social media content preferences. Key Responsibiliti esDevelop and execute influencer marketing strategies for the German market, supporting product launches, brand awareness, product seeding, user education, and sales conversio n.Independently manage the full influencer / KOL / KOC cooperation process, including influencer research, selection, outreach, quotation negotiation, contract follow-up, product seeding, content briefing, content review, publishing schedule management, and performance trackin g.Build and maintain a German influencer resource database, covering technology, solar energy, energy storage, balcony solar, DIY, smart home, home living, sustainable lifestyle, and outdoor lifestyle sector s.Plan influencer content directions and translate product selling points into content that German consumers can easily understand and trust, such as product reviews, unboxing videos, tutorials, scenario-based content, short videos, live streams, and offline event conten t.Review and optimize influencer content to ensure it aligns with Jackery’s brand tone, communicates accurate product information, and fits local German language habits and content preference s.Support product launches, exhibitions, offline events, PR campaigns, promotional campaigns, and channel marketing projects in Germany, helping amplify influencer content across different channel s.Support local social media operations in Germany, mainly including LinkedIn, Instagram, and Facebook. This may be done directly or in collaboration with external agencies / vendors, covering content planning, German copywriting, publishing, comment management, user feedback collection, and basic data trackin g.Manage German social media agencies / vendors, including content briefing, monthly content plan review, asset coordination, publishing schedule management, content quality control, and performance revie w.Analyze influencer and social media content performance, including reach, views, engagement, clicks, traffic, leads, sales conversion, and ROI. Provide regular campaign reviews and optimization recommendation s.Monitor the German influencer ecosystem, social media trends, competitor activities, and consumer feedback to provide local market insight s.Work closely with HQ, the local German team, product, sales, PR, channel, e-commerce, design, legal teams, and external vendors to ensure efficient project executio Requirem entsBachelor’s degree or above, preferably in Marketing, Communications, Media, International Business, Advertising, Journalism, or related fie lds.Local German candidate with native-level German skills and excellent German communication, writing, and localization capabilit ies.Fluent English, with the ability to communicate effectively with international teams, HQ, and cross-regional stakehold ers.4+ years of work experience. Experience in balcony solar, solar energy, energy storage, new energy, or smart home industries is prefer red.At least 2+ years of influencer marketing experience in the German market, with the ability to independently manage influencer collaboration proje cts.Familiar with the content logic, influencer ecosystem, and cooperation models of local German platforms such as YouTube, Instagram, Facebook, TikTok, and Linke dIn.Strong ability to develop local influencer resources in Germany and build an influencer database from scra tch.Familiar with German consumers, local culture, social media content preferences, and the German marketing environm ent.Experience in solar energy, energy storage, balcony solar, smart home, consumer electronics, new energy, or related industries is prefer red.Basic experience in German social media operations or social media agency management, with the ability to support content planning, German copy review, publishing management, and engagement quality control across LinkedIn, Instagram, and Faceb ook.Experience managing external vendors / agencies, including briefing, content quality control, execution follow-up, and performance rev iew.Strong project management, cross-functional communication, content judgment, and execution capabilit ies.Results-oriented, with data analysis skills and the ability to continuously optimize influencer partnerships and content performa nce.Proficient in Excel, PowerPoint, Google Sheets, influencer marketing platforms, social media management tools, and AI to ols.Willing to travel to Shenzhen and other European countries based on project ne eds. Preferred Qualific ationsExperience working with German influencers in technology, solar energy, DIY, smart home, new energy, or consumer electronics se ctors.Marketing experience in Germany’s balcony solar, home energy storage, or new energy indus tries.Existing German influencer resources across YouTube review channels, Instagram lifestyle / product recommendation creators, or TikTok short-video cre ators.Existing resources with German agencies, MCNs, media, creators, or commun ities.Experience in German brand social media operations or social media agency manag ement.Experience in product launches, exhibitions, offline events, or user engagement camp #J-18808-Ljbffr