Head of PR

Your Mission

Working closely with Press Relations, Brand Activation, Creative, Legal, Regional teams and external partners, the Head of PR develops integrated PR programmes that elevate storytelling, strengthen brand desirability and maximize earned visibility across key markets.

HOW WILL YOU MAKE AN IMPACT?

• Here Are The Main Areas Of Responsibility
• LEAD ENDORSER RELATIONS
• Define and execute the Maison’s Global Ambassadors and Friends of the House strategy in alignment with brand objectives.
• Lead the day-to-day management of Global Ambassadors and Friends of the House relationships, ensuring seamless coordination across campaigns, events and product launches.
• Identify, evaluate and cultivate long-term relationships with endorsers, cultural personalities and key tastemakers.
• Partner with regional and local teams to identify relevant local talents while maintaining global consistency.
• LEAD STRATEGIC PARTNERSHIPS – MADE OF MAKERS PROGRAMME
• Define and manage the PR strategy surrounding the Made of Makers programme: identify and develop meaningful partnerships with artists, designers and creators that enrich the Maison’s narrative.
• Coordinate collaboration launches from briefing through execution, ensuring alignment across Press Relations, Brand Activation, Creative and regional markets.
• Produce comprehensive PR toolkits and assets to support successful global and local implementation.
• Measure campaign performance and identify best practices to continuously strengthen partnership impact.
• LEAD GLOBAL PRODUCT PLACEMENT
• Define and execute the Maison’s global product placement strategy to maximize visibility across editorial, entertainment, cultural and VIP touchpoints, ensuring alignment with brand priorities and communication objectives.
• Oversee product placements for Global Ambassadors, Friends of the House, celebrities, VIPs and strategic partners, ensuring consistency with brand positioning and commercial priorities.
• Collaborate closely with Event and Regional teams to identify high-impact placement opportunities supporting product launches, campaigns and key Maison moments.
• Ensure seamless planning and logistics of product loans, tracking, returns and inventory management in partnership with relevant internal stakeholders.
• Monitor placement performance and media visibility, providing regular reporting and insights to optimize future product seeding strategies.
• Establish best practices and governance to ensure consistency, efficiency and brand integrity across all global product placement activities.
• OVERSEE LEGAL COORDINATION
• Lead the negotiation and coordination of talent and partnership contracts in close collaboration with Legal and Compliance teams.
• Ensure all contractual deliverables, usage rights, image rights and activation obligations are fulfilled.
• Coordinate approval processes and maintain contractual compliance across all PR initiatives.
• Develop efficient governance and workflows to ensure timely execution of agreements while mitigating risk.
• CROSS-FUNCTIONAL PROJECT MANAGEMENT
• Build and manage integrated project timelines across multiple global initiatives.
• Oversee allocated budgets, supplier management and financial tracking.
• Develop strong relationships with internal stakeholders across HQ, regional offices and local markets to ensure successful execution of PR programmes.
• Foster a collaborative and agile working environment while maintaining the highest standards of quality and execution.

WHAT ABOUT YOU?

• 8–12 years of experience in Public Relations, Communications or Brand Marketing within the luxury industry (watchmaking, fashion, jewellery, beauty or lifestyle).
• Significant experience managing high-profile ambassadors, celebrity relations and strategic partnerships.
• Proven track record in developing integrated global PR campaigns and delivering measurable earned media impact.
• Experience negotiating and managing talent and partnership agreements in collaboration with legal teams.
• Strong expertise in endorser relations, product placement and talent management.
• Excellent project management skills with the ability to lead multiple complex initiatives simultaneously.
• Outstanding stakeholder management and cross-functional leadership capabilities.
• Ability to build trusted relationships with talent representatives, cultural partners and industry opinion leaders.
• Advanced proficiency in Microsoft Office (Excel, Power Point and Outlook).
• Experience with PR reporting and media monitoring platforms.
• Knowledge of Digital Media Room (DMR) platforms is considered an asset.
• Fluent in English and French with excellent written and verbal communication skills. Additional languages are an advantage.
• Exceptional interpersonal and relationship-building skills.
• Strategic thinker with strong business acumen.
• Collaborative leadership style with the ability to influence across functions and seniority levels.
• Agile, proactive and solution-oriented.
• Strong aesthetic sensitivity and passion for craftsmanship, culture and luxury.
• Strong organizational skills with meticulous attention to detail.
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