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- Aufgaben: Drive Jägermeister's brand strategy and create impactful marketing projects globally.
- Arbeitgeber: Join the iconic Jägermeister brand, known for its rich heritage and vibrant culture.
- Mitarbeitervorteile: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Warum dieser Job: Be part of a passionate team shaping brand experiences in nightlife and beyond.
- Gewünschte Qualifikationen: Degree in marketing or related field; experience with lifestyle brands is a must.
- Andere Informationen: Ideal for innovative thinkers who thrive in teamwork and have a pulse on trends.
Das voraussichtliche Gehalt liegt zwischen 43200 - 72000 € pro Jahr.
As part of the Global Brand Marketing team, we are looking for you to sustainably strengthen Jägermeister’s brand equity and turn consumer needs into sales by building deeper, more meaningful and lasting relationships with Jägermeister’s target audience. Become part of the team as
Global Brand Manager (f/m/d)
In close cooperation with other departments and markets worldwide, you will implement innovative ideas and design creative projects that have an international impact. You will be involved in the strategic development of the brand and will be responsible for the following core tasks:
- Implementing brand strategies and brand collaborations
- Management, planning and control of global marketing activities
- Development of marketing innovations and effectiveness through systematic and structured derivation of measures from insights-based analyses
- Provision of global brand assets
- Monitoring the achievement of predefined KPIs
- Monitoring the competition
- Promoting, expanding and maintaining the internal and external network
- Supporting the expansion of the brand as an active partner in nightlife
Your qualifications & skills:
- Completed studies in the field of marketing or comparable qualification
- Several years of professional experience in the specific marketing of a lifestyle brand
- Experience in developing comprehensive marketing plans using all channels (owned, earned, shared & paid)
- Experience in working with and managing agencies
- High affinity for (suburban) trends, consumer insights and innovations and a keen sense for lifestyle and brand trends
- Ideally networking experience
- High level of understanding of the target group
- Entrepreneurial mindset and independent, structured way of working, but at the same time enjoy working in teams
With your creative and innovative hands-on mentality, you are keen to implement and manage projects. With your strong communication skills, you demonstrate a high degree of assertiveness and act as a role model (in the team and beyond) in terms of behavior, cooperation, work attitude and skills.
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Global Brand Manager (f/m/d) Arbeitgeber: Jägermeister
Kontaktperson:
Jägermeister HR Team
StudySmarter Bewerbungstipps 🤫
So bekommst du den Job: Global Brand Manager (f/m/d)
✨Tip Number 1
Familiarize yourself with Jägermeister's brand values and current marketing strategies. Understanding their unique positioning in the market will help you align your ideas with their vision during discussions.
✨Tip Number 2
Network with professionals in the lifestyle brand sector, especially those who have experience with Jägermeister or similar brands. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in nightlife and consumer behavior. Being able to discuss recent developments and how they could impact Jägermeister's brand strategy will demonstrate your passion and knowledge.
✨Tip Number 4
Prepare to showcase your previous marketing projects that had a significant impact. Highlighting your experience in managing global campaigns and collaborations will set you apart as a strong candidate for this role.
Diese Fähigkeiten machen dich zur top Bewerber*in für die Stelle: Global Brand Manager (f/m/d)
Tipps für deine Bewerbung 🫡
Understand the Brand: Dive deep into Jägermeister's brand identity, values, and current marketing strategies. This will help you tailor your application to reflect how your skills and experiences align with their goals.
Highlight Relevant Experience: Emphasize your professional experience in lifestyle brand marketing. Provide specific examples of successful campaigns you've managed and how they relate to the responsibilities outlined in the job description.
Showcase Your Creativity: Since the role involves implementing innovative ideas, include examples of creative projects you've led or contributed to. Discuss how these projects had a measurable impact on brand equity or consumer engagement.
Tailor Your Application: Customize your CV and cover letter to reflect the specific qualifications and skills mentioned in the job description. Use keywords from the listing to ensure your application resonates with the hiring team.
Wie du dich auf ein Vorstellungsgespräch bei Jägermeister vorbereitest
✨Show Your Passion for the Brand
Make sure to express your enthusiasm for Jägermeister and its brand values. Share specific examples of how you connect with the brand and its lifestyle, as this will demonstrate your genuine interest and alignment with their mission.
✨Highlight Your Marketing Experience
Prepare to discuss your previous experience in marketing lifestyle brands. Be ready to provide concrete examples of successful campaigns you've managed, focusing on how you utilized various channels to achieve results.
✨Demonstrate Your Analytical Skills
Since the role involves insights-based analyses, be prepared to talk about how you've used data to inform marketing strategies. Discuss any tools or methodologies you've employed to derive actionable insights from consumer behavior.
✨Emphasize Team Collaboration
This position requires close cooperation with various departments. Share experiences where you've successfully collaborated with cross-functional teams, highlighting your communication skills and ability to work effectively in a team environment.
