Email Marketing Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Email Marketing Specialist based in Germany.

Join a dynamic retention marketing team focused on creating impactful customer communication strategies across multiple digital channels.

In this role, you will design, optimize, and scale CRM campaigns that improve engagement, retention, and customer lifetime value.

You will work with modern marketing automation platforms, build personalized customer journeys, and collaborate closely with product, analytics, design, and technology teams.

The position offers the opportunity to combine creativity, data-driven decision-making, and technical expertise to deliver measurable business outcomes.

If you enjoy experimenting, optimizing campaigns, and building meaningful user experiences through lifecycle marketing, this role provides a fast-paced environment with strong opportunities for growth.

• Accountabilities
• Develop, launch, and optimize omnichannel CRM communication strategies across Email, SMS, Push Notifications, In-App, On-site messaging, and other customer engagement channels.
• Build and maintain customer journeys, lifecycle campaigns, and automated trigger-based communication flows.
• Manage CRM platforms and marketing automation tools to create scalable and personalized customer experiences.
• Segment audiences, configure automation rules, and improve campaign effectiveness through data-driven optimization.
• Prepare campaign content requirements, create email templates, and adapt communications across different channels and devices.
• Monitor and analyze CRM performance metrics, including open rates, click-through rates, conversion rates, retention, lifetime value, and deliverability.
• Conduct A/B testing and continuously improve campaign performance through experimentation and insights.
• Optimize sender reputation, deliverability processes, and subscriber database health.
• Collaborate with Product, Marketing, Analytics, Design, and Engineering teams to deliver effective customer communication solutions.
• Maintain documentation, reporting processes, and CRM marketing best practices.

Requirements

• Hands-on experience with direct communication platforms including Email, SMS, Web Push, On-site, and In-App notifications.
• Strong practical knowledge of CRM automation platforms such as Customer. io, Smartico, Fast Track, Braze, Iterable, or similar solutions.
• Experience building lifecycle marketing campaigns, trigger-based scenarios, mass campaigns, segmentation strategies, and personalized communication flows.
• Proficiency in email marketing practices, including campaign optimization, dynamic content, and template management.
• Experience working with design and email production tools such as Figma and Stripo.
• Understanding of email development technologies, including HTML/CSS, MJML, and AMP for Email.
• Knowledge of email deliverability principles, including SPF, DKIM, DMARC, domain warming, and sender reputation management.
• Strong analytical skills with experience measuring campaign performance through metrics such as OR, CTR, conversion rates, deliverability, and A/B testing.
• Ability to collaborate effectively with cross-functional teams and communicate insights clearly.
• Experience in i Gaming, customer retention, or high-volume digital products is a plus.
• Familiarity with Smartico or Fast Track platforms is considered an advantage.

Benefits

• Fully remote work environment with the flexibility to work from locations across Europe.
• Opportunity to work on international products and large-scale customer engagement initiatives.
• Official employment support and assistance with administrative processes where applicable.
• 20 paid vacation days, public holidays, and sick leave to support work-life balance.
• Health insurance coverage through leading healthcare providers.
• Psychological support coverage through dedicated wellbeing platforms.
• Monthly benefit allowance that can be used for hobbies, sports, personal interests, and wellbeing activities.
• Team events, workshops, and company activities designed to encourage collaboration and connection.
• Individual learning budget, corporate English lessons, workshops, and access to online learning resources.
• Clear career development opportunities through performance reviews, mentoring programs, and professional growth initiatives.
• Flexible, low-bureaucracy culture that encourages ownership, creativity, and proactive decision-making.

How Jobgether works

We use an

AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements.

Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice

By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer.

This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR).

You may exercise your rights (access, rectification, erasure, objection) at any time.

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information.

These tools assist our recruitment team but do not replace human judgment.

Final hiring decisions are ultimately made by humans.

If you would like more information about how your data is processed, please contact us.