Global Strategic Marketing Director

This position is listed on behalf of a partner company, who manages all applications and next steps.

Our partner is looking for a Global Strategic Marketing Director based in Germany.

This is a senior strategic marketing role focused on accelerating growth across global light industry markets and adjacent technologies.

You will help shape business strategy, identify attractive market opportunities, and translate customer and competitive insights into actionable growth plans.

The role combines strategic marketing, market intelligence, customer value proposition development, and business development in a complex B2B environment.

You’ll work across global, regional, and country teams to activate strategic priorities and strengthen sector-focused growth initiatives.

Your analysis will inform investment decisions, M&A opportunities, and executive-level strategy discussions.

The position offers broad visibility and the opportunity to influence growth across technical, sustainability-focused, and water-management solutions.

• Accountabilities
• Support the development and execution of the overall strategy for the Light Industry business, translating strategic priorities into actionable growth initiatives.
• Lead selected sector strategies and identify priority sectors and sub-sectors at global, regional, and country levels.
• Lead and support regional strategy activation initiatives, including growth programs, sector playbooks, and strategic execution frameworks.
• Support executive and regional leadership reviews by providing insights, progress updates, recommendations, and performance analysis.
• Lead Voice of Customer and blueprinting initiatives to evaluate adjacent markets, technologies, and emerging opportunities.
• Identify external growth opportunities and contribute to M&A strategy within relevant industrial markets.
• Lead strategic capability-building and growth projects across the business, ensuring delivery against agreed plans and objectives.
• Own the collection and analysis of accredited market intelligence, including serviceable addressable market, market sizing, segmentation, growth rates, and CAGR analysis.
• Develop compelling sector-specific customer value propositions that clearly communicate differentiated business and technical value.
• Develop strategic narratives and market perspectives to support investor relations and other high-visibility corporate initiatives.
• Monitor market trends, customer needs, competitive dynamics, technological developments, and emerging opportunities across key light industry sectors.
• Track strategic performance against financial and operational KPIs, including top-line growth, gross profit, EBITDA, profitable growth by focus sector, and successful delivery of strategic initiatives.

Requirements

• 10+ years of experience in strategic marketing, innovation, product development, business development, or related leadership roles at regional or global level.
• Strong B2B experience within a multinational organization, ideally working across multiple markets, functions, and organizational levels.
• Experience in light industry, water management, process chemistry, specialty chemicals, or related industrial markets.
• Strong knowledge of cooling water, boiler water, wastewater treatment, water reuse, asset protection, sustainability, and operational efficiency solutions.
• Deep understanding of light industry customer environments, particularly manufacturing, food and beverage, commercial facilities, data centers, pharmaceuticals, microelectronics, and other water-intensive sectors.
• Proven ability to develop market strategies, value propositions, segmentation approaches, and growth plans for technical products, solutions, or services.
• Strong analytical capabilities, with experience gathering, evaluating, and translating market data into strategic recommendations.
• Strategic and commercially minded approach, with the ability to identify, assess, and develop new growth opportunities.
• Strong customer orientation and the ability to understand complex customer needs and translate them into differentiated market propositions.
• Excellent communication and stakeholder management skills, with the confidence to collaborate with executives, regional leaders, commercial teams, and technical stakeholders.
• Strong collaboration skills and the ability to influence across a matrixed, international organization.
• Fluent or highly proficient English; additional European or regional language skills are advantageous.
• Structured, organized, and comfortable managing multiple strategic initiatives simultaneously.

Benefits

• Competitive compensation package aligned with the market and employment regulations of the successful candidate’s European location.
• Comprehensive benefits package, with specific offerings varying by country.
• Potential access to healthcare-related benefits, retirement or pension provisions, and other locally applicable programs.
• Fully remote working model across eligible European locations.
• Opportunity to work on international strategic initiatives within a global industrial and technology environment.
• Significant exposure to senior leadership and cross-functional stakeholders.
• Opportunities for professional growth, strategic development, and continued learning.
• Inclusive and diverse working environment that values individual talent, perspectives, and potential.
• Opportunity to influence growth, market development, sustainability, and innovation across important industrial sectors.

How Jobgether works

We use an

AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements.

Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR).

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