Growth Content Lead

• Lead the overall content strategy and operating model across written content, SEO, video, social, technical writing, and related channels.

• Manage and mentor channel specialists, setting clear objectives and KPIs, providing feedback, removing blockers, and supporting professional development.

• Own the editorial calendar, content pipeline, workflows, and resource allocation across writing, design, video, and other content functions.

• Define, implement, and maintain a consistent tone of voice and editorial framework across articles, scripts, emails, social content, landing pages, and brand communications.

• Aggregate channel performance and drive content-led growth, monitoring signups, conversion rates, organic acquisition, and customer acquisition cost.

• Develop and execute lifecycle marketing initiatives, including email campaigns, automated onboarding sequences, and newsletters.

• Lead communications for major product launches, product announcements, partner initiatives, and release updates.

• Personally write and refine high-impact copy, including landing pages, lifecycle email sequences, brand messaging, PR communications, and thought-leadership content.

• Work closely with SEO, video, social, technical writing, and design specialists to ensure content channels operate as a coordinated growth engine.

• Translate complex cryptocurrency, tax, and technical concepts into accessible, persuasive, and trustworthy content.

• Use analytics, search data, conversion performance, and customer insights to identify opportunities and direct team priorities.

• Establish streamlined processes that allow specialists to operate autonomously while maintaining consistently high editorial standards.

• Build and continuously improve the content growth strategy based on user intent, funnel performance, and measurable business outcomes.

• Lead the initial 90-day priorities, including establishing the tone-of-voice framework, improving editorial workflows, auditing lifecycle and conversion content, and creating a performance baseline.

Requirements

• 5+ years of relevant experience in content marketing, growth content, product marketing, editorial strategy, or a closely related field.

• Proven experience building or scaling a product-led content operation, preferably within an early-stage, scaling, founder-led, or B2C SaaS environment.

• Deep, hands-on knowledge of cryptocurrency and Web3, including practical experience with wallets, exchanges, DeFi platforms, or related products.

• Native or near-native English proficiency, with exceptional written and verbal communication skills.

• Demonstrated ability to write high-converting copy, with a portfolio containing work such as landing pages, email sequences, educational content, or brand messaging.

• Strong expertise in developing and enforcing a distinctive brand tone of voice across multiple content formats and channels.

• Proven people-management and leadership experience, including managing content specialists, creators, or channel leads.

• Strong understanding of SEO, search intent, organic acquisition, lifecycle marketing, conversion optimisation, and content funnels.

• Experience coordinating multiple content channels and aligning their performance toward shared acquisition and growth objectives.

• Strong data literacy and familiarity with analytics, including tools such as GA4, search performance data, conversion metrics, and attribution.

• Ability to translate complex technical or financial topics into clear, actionable, and persuasive content.

• Strong strategic thinking combined with a hands-on approach and willingness to personally execute high-impact content work.

• Excellent editorial judgment, attention to detail, and commitment to quality.

• Ability to work with significant autonomy, make decisions quickly, and thrive in a high-velocity environment.

• Experience in fintech, tax, personal finance, technical SaaS, or other product-led software environments is an advantage.

• Experience taking content channels or products from early-stage development to measurable growth is a plus.

Benefits

• Compensation: USD $80,000–$90,000 per year on a B2B contractor basis.

• Fully remote position for candidates based in Europe.

• 32 days of paid time off.

• 100% asynchronous working culture with a flexible schedule.

• High level of autonomy and ownership over strategy, execution, and team development.

• Opportunity to work in the rapidly evolving cryptocurrency and financial technology sector.

• Direct impact on organic acquisition, product growth, content strategy, and brand positioning.

• Opportunity to lead and develop a multidisciplinary content team.

• Fast-moving, founder-led environment with minimal bureaucracy and significant freedom to experiment.

• Meaningful opportunities for professional growth and strategic responsibility.

• Remote-first collaboration with an international team.