Digital Communications Officer

Social network you want to login/join with:If you are passionate about meeting client needs, want to challenge the status quo and be part of an innovative environment and future, the Syz Group can bring you what you are looking for. Working at Syz takes a blend of collaboration, entrepreneurial spirit and willingness to pull together. In return for your talent and dedication, you can expect a fast-paced, stimulating work environment, a flat hierarchy with direct access to senior leaders, a culture hungry for innovation and the opportunity for your voice to be heard and your ideas to be listened to.This is an exciting opportunity for a highly motivated individual to shape the digital presence of a leading private bank, driving innovation and impactful communication strategies that strengthen client engagement and brand visibility.Job summary:The Digital Communications Officer will play a pivotal role in shaping and executing the digital communication strategy for the bank. Reporting to the Head of Communications, this position will oversee the bank’s digital platforms, including the redesign and optimisation of the website and investment blog, ensuring the bank’s brand and values are effectively communicated across all digital touchpoints and digital channels are used as a source for new business (lead generation and nurturing). The ideal candidate will bring creativity, strategic thinking, and a hands-on approach to delivering impactful digital campaigns and initiatives that resonate with clients and stakeholders.Location: GenevaReports to: Head of CommunicationsKey responsibilitiesSpecial project: lead the complete lifecycle of the website’s redesign and optimisation, including:Conducting initial stakeholder consultations to gather requirements and insightsDefining the website’s objectives, user experience (UX) strategy, and core functionalitiesCollaborating with external agencies and internal IT teams to create wireframes, prototypes, and design conceptsOverseeing the content migration process, ensuring consistency and adherence to brand guidelinesManaging timelines, deliverables, and budgets throughout the redesign processTesting and troubleshooting to ensure optimal performance, security, and user experience post-launchContinuously monitoring and analysing website performance, implementing ongoing updates and improvements.Digital strategy development and execution:Develop and implement a comprehensive digital marketing and communication roadmap aligned with the bank’s overarching strategyManage and oversee the bank’s digital channels, including LinkedIn, Instagram, blog, website, intranet, newsletter, client app, digital campaigns, and SEO/SEM initiativesTrack and analyse key performance indicators (KPIs) to assess the impact of digital communication activities and provide data-driven recommendations for optimizationStay informed on industry trends, emerging technologies, and best practices to drive continuous improvement across digital initiativesEnsure functional and tactical updates for all digital platforms and tools.Digital content strategy and planning:Collaborate with the Head of Communications to craft and advance content strategies for all digital platformsManage content planning and editorial calendar development in Monday.comLead the creation and execution of innovative, targeted digital campaigns to attract and engage high-value clients. Analyse and optimise customer journeys and related content to maximise lead generation and conversionCommunicate the bank’s brand values and unique selling points effectively across digital channelsManage and update the intranet homepage, ensuring content remains current and relevant.Cross-functional collaboration and budget management:Work closely with cross-functional teams to ensure seamless integration of digital initiatives.Oversee the digital marketing and communication budget, ensuring efficient resource allocation and maximizing return on investmentEnsure all digital communication activities comply with legal and industry standardsCultivate and maintain strong relationships with external agencies to enhance the effectiveness of digital marketing and communication services.Contribute, time permitting, to all activities of the communication department, to ensure proper team spirit and collaborationContribution to Communication department activitiesContribute, time permitting, to all activities of the communication department, to ensure proper team spirit and collaborationYour profileProfessional experience & competencies:Proven experience of minimum 4-5 years in digital communications, digital marketing, or a related field, ideally within financial services or a similar industryExpertise in managing and optimising digital platforms, including websites, social media, and newslettersStrong understanding of SEO/SEM practices, analytics tools, and digital campaign performance tracking. Former experience in “e-commerce” or digital business development initiatives is a strong advantageExceptional project management skills, with a track record of leading website redesigns and building content platforms from the ground upBudget management experience with a focus on maximizing ROICreative and strategic thinker with a keen ability to craft engaging, client-focused digital contentExcellent collaboration and interpersonal skills, with experience working across teams and managing external vendorsDetail-oriented, proactive, and adaptable to a fast-paced, dynamic environmentStrong organization and planningCurious, creative, and agile mind with a proactive attitudeA team player with a customer-oriented approachPersonal competencies:Creative and strategic thinker with a keen ability to craft engaging, client-focused digital contentExcellent collaboration and interpersonal skills, with experience working across teams and managing external vendorsDetail-oriented, proactive, and adaptable to a fast-paced, dynamic environmentStrong organization and planningCurious, creative, and agile mind with a proactive attitudeA team player with a customer-oriented approachLanguage requirements:Native English speaker: proficiency in French or German is a strong advantageIT skills:Proficiency in analytics tools (e.g., Google Analytics), content management systems (CMS), and digital marketing platformsEducation:Master’s degree in marketing or communication #J-18808-Ljbffr