Global Omnichannel Strategy Lead

Social network you want to login/join with:Job Title: Omnichannel StrategistThe Omnichannel Strategist will work closely with disease area squads and brand teams to develop an integrated customer experience strategy through an omnichannel go-to-market approach. The primary aim is to realize an integrated Customer Experience (iCX) through the insights-driven use of omnichannel touchpoints, encompassing digital platforms, print, other media, Patient Journey Partner engagements, Congresses, and other customer-centric channels. The Omnichannel Strategist is part of the Digital Excellence team (DEx), responsible for delivering on the business strategy by orchestrating integrated customer experiences through an omnichannel approach, embedding content and channel best practices, and executing strategies through robust digital execution.ResponsibilitiesOrchestrate a unified and consistent experience by connecting channels efficiently, increasing economies of scale through an omnichannel strategic framework applicable for DAs, launches, and EP.Coordinate and align omnichannel strategies with business outcomes by collaborating with the Customer Experience & Insights team (CXI).Develop and execute an omnichannel strategic framework for disease areas, product launches, and established products.Collaborate with PDMA and GPS teams to embed an omnichannel approach in franchise strategies.Use data-driven insights to prioritize decisions and enhance customer engagement.Manage multiple product launches from pre-launch activities to post-launch evaluations.Partner with CxI capabilities to provide resources for therapeutic areas.Work closely with the Content Lab and Channel Experience team to deliver targeted campaigns for specific customer segments.Enable high-impact communication through facilitation and listening to drive organizational alignment among global teams.Ensure an environment supporting creativity, inclusivity, and innovation.Roll out omnichannel strategies to enable iCX on global and local affiliate levels.Experience & QualificationsExtensive experience in the pharmaceutical or biotechnology industry, with market leadership and customer engagement expertise.Experience in digital strategy creation, including go-to-market digital marketing and digital customer engagement strategies.Expertise with digital channels (email, web, social media, SEO, SEM), data and analytics, and their use in digital engagement. Familiarity with consumer digital devices and apps, and early adoption of new technologies. Experience with digital transformation in large organizations.Experience in CX design, including customer journey mapping, Human Centered Design, User Experience Design, and Usability across multiple channels.Visionary: Ability to link digital transformation and innovation to customer engagement and business impact, aligning CX and Omnichannel Strategy with TA objectives.Architect: Skilled in fostering teams, structures, and processes to enable innovation and deliver exceptional digital customer engagement.Catalyst: Entrepreneurial mindset with experience in building new engagement tools and external resources.Coach: Skilled in mentoring teams, encouraging experimentation, and integrating digital and CX into TA strategies for long-term outcomes. #J-18808-Ljbffr