- Lead and execute regional marketing plans
- Work with the Agency of Record and home office to develop and execute regional marketing plans, including asset deployment, media execution, geo-targeting, and congress planning
- Identify, monitor, and report key performance metrics for the region
- Align with cross-functional matrix teams on local account planning
- Identify local and regional HCPs for commercial projects, webcasts, videos, promotional materials, and training opportunities
- Identify, develop, and engage local and regional hematology/oncology thought leaders and KOLs
- Map regional thought-leader influence and support regional account-plan development and execution
- Develop and execute regional advisory boards and third-party programs
- Identify and develop HCPs for the ADC Therapeutics Speaker Bureau for ZYNLONTA and disease-state programs
- Attend key regional and national conferences, meet thought leaders and customers, and gather competitive insights
- Coordinate company presence onsite with field leadership
- Arrange meetings with thought leaders and company leadership
- Collaborate with Digital Marketing on geotargeting and advertising opportunities
- Gather insights for headquarters and field leadership
- Collaborate with headquarters, field commercial and medical teams, and Clinical Development on KOL coordination and role boundaries
- Monitor the lymphoma treater landscape and relevant external competitor events and data
- Coordinate and execute local Patient Advocacy events with Patient Marketing, Corporate Communications, and Sales
- Manage agency partnerships and ensure appropriate budget allocation with the Regional Marketing Lead
- Perform other duties as assigned
Requirements
- Bachelor's Degree required
- 5 or more years' work experience required in the pharmaceutical or biotech industry
- Experience in hematology and oncology, including academic settings
- Product launch experience in hematology or oncology
- At least 2 years' previous direct experience with hematology thought leaders (physician and nurse)
- Demonstrated access to academic and key institutions
- 2 years of experience in marketing/agency or another related in-house commercial role
- 2+ years previous field sales or market access leadership experience in the pharmaceutical or biotech industry is preferred
- Proven and thorough knowledge of commercial issues associated with highly competitive hematology/oncology therapeutic areas is preferred
- Exceptional presentation, interpersonal, cross-functional collaboration, and strategic thinking skills
- Comfort understanding and explaining complex clinical data and disease state information with internal stakeholders and external customers
- Proven track record for consistently meeting or exceeding qualitative and/or quantitative goals
- Experience developing strategy and executing tactics with oversight or direct management of budget
- 40-50% domestic travel required
- Health care certification/qualification (e.g. RN, RPh, other) is preferred
Core Competencies
Demonstrates expertise in developing and executing regional marketing plans within the pharmaceutical and biotech industries, particularly in hematology and oncology. Proven ability to engage thought leaders, manage agency partnerships, and analyze key performance metrics to drive strategic initiatives.
Highest-signal resume keywords
- Hematology Marketing Experience
- Oncology Product Launch Experience
- Thought Leader Engagement
- Cross-Functional Collaboration
- Budget Management
Hard Skills
- Regional Marketing Plans
- Key Performance Metrics
- Geo-Targeting
- Advisory Board Development
- Market Access Leadership
- Clinical Data Interpretation
- Strategic Planning
- Asset Deployment
- Promotional Material Development
- Competitive Analysis
Soft Skills
- Interpersonal Skills
- Presentation Skills
- Strategic Thinking
- Collaboration Skills
Certifications & Qualifications
- Bachelor's Degree
- Health Care Certification
Industry Keywords
- Pharmaceutical Industry
- Biotech Industry
- Hematology
- Oncology
- KOL Coordination
- Patient Advocacy
- Commercial Issues
- Field Sales
- Clinical Development
- Agency Partnerships
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Associate Director, Regional Marketing – Mid-Atlantic Region Arbeitgeber: Jobtailor
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