Associate Director – Social Commerce

Responsibilities

• Oversee social commerce services, ensuring excellence in affiliate programs, shoppable content on Tik Tok Shop and other social platform-based storefront strategies.
• Conduct monthly performance reviews on quality, conversion trends, and strategic alignment, sharing insights with division leads and the Director of R&D.
• Join one monthly performance review with a division lead, assessing shop performance, affiliate conversion trends and strategic alignment across commerce‑driven initiatives.
• Lead one monthly operational review with R&D leadership, summarizing division performance trends, key takeaways and opportunities to enhance social commerce offerings.
• Ensure best practices for affiliate‑driven content, social storefront management, and conversion optimization are consistently applied across teams.
• Own specific recruitment and bench‑building efforts by identifying skill gaps, assessing hiring needs and ensuring a strong pipeline of commerce and creator talent to scale offerings effectively.
• Lead the development and rollout of scalable social commerce strategies, ensuring profitability and alignment with client needs; roll these offerings into the division structure as adoption targets are met.
• Drive cross‑channel shop adoption, expanding offerings across affiliate networks, social marketplaces and emerging commerce‑enabled platforms.
• Work closely with the Director of R&D, Social, to test, refine and optimize new social commerce programs, storefront strategies and revenue‑generating affiliate partnerships before launch.
• Support new business efforts by contributing to pitches, revenue forecasting and pricing strategy for net‑new commerce service offerings.
• Maintain best practice playbooks for social commerce growth tactics, affiliate optimization and emerging shop strategies, ensuring teams stay ahead of industry trends.
• Use AI or automation to drive efficiency or improve outputs.
• Act as the primary point of contact for commerce‑driven platforms, including TTS, Euka, affiliate networks and other social shopping integrations (Meta, Pinterest, You Tube Shopping, etc.).
• Manage platform partnerships and revenue‑driving initiatives, ensuring teams leverage shop optimization tools, performance tracking and emerging monetization features effectively.
• Own communication and knowledge‑sharing regarding commerce platform updates, ensuring all divisions stay informed and adapt strategies accordingly.
• Keep the organization at the forefront of social commerce advancements, integrating data‑driven retail strategies and emerging revenue streams into service offerings.
• Manage one to two key commerce‑driven accounts, applying real‑time insights to refine service offerings and execution strategies.
• Use firsthand experience to optimize affiliate partnerships, shoppable content strategies and storefront conversion tactics.
• Share key learnings with the Director of R&D, influencing service development and continuous improvement.
• Host a monthly Commerce Trends All‑Hands, bringing together division service leads to discuss commerce strategy, performance trends and emerging platform updates.
• Meet monthly with division service leads to align on commerce strategy, performance trends and emerging platform updates.
• Partner closely with the Director of R&D to shape new commerce service offerings, ensure scalability and track business impact.
• Support go‑to‑market efforts, ensuring commerce services are structured for profitability, adoption and long‑term growth.
• Employ AI technologies to enhance and optimize business processes.
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.
• Other applicable or related duties as assigned.

Requirements

• You are a strategic and detail‑oriented leader with a passion for innovation, collaboration and operational excellence.
• You have a proven track record in scaling product quality and maintaining consistency across divisions.
• You have experience in rolling out new service advancements, particularly leveraging AI and automation.
• You have strong cross‑functional leadership skills, capable of aligning diverse teams toward a unified product vision.
• You possess exceptional communication and stakeholder management skills to foster alignment and buy‑in.
• You have a client‑first mindset, dedicated to delivering solutions that drive measurable impact and customer satisfaction.
• You have deep experience managing relationships with key digital platforms (e. g., Meta, Google, Tik Tok, Trade Desk).
• You have hands‑on expertise in managing client accounts, ensuring direct application of innovations and best practices.
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