Manage and nurture inbound leads generated through marketing campaigns, digital channels, webinars, events, and other demand-generation activities
Execute proactive outbound prospecting and account-based marketing (ABM) activities within strategic target accounts
Engage prospects to understand business challenges, objectives, priorities, and desired outcomes
Identify key stakeholders, decision-making processes, and potential barriers to progress
Assess opportunity fit and readiness for Sales engagement
Support regional and global lead-generation campaigns, events, and commercial initiatives
Deliver high-quality handovers to Sales, including customer needs, business impact, stakeholder information, and recommended next steps
Maintain accurate, enriched customer and opportunity data within Salesforce, ensuring CRM compliance and data integrity
Share customer insights, market feedback, and emerging trends with Marketing and Sales teams
Collaborate closely with regional Sales teams to support pipeline development and revenue growth objectives
Requirements
- Bachelor's degree in Business, Marketing, Communications, or a related field required
- Experience in lead generation, business development, inside sales, demand generation, or a comparable commercial role
- Strong prospecting, discovery, active listening, and communication skills
- Customer-centric and consultative approach to engaging prospects
- Ability to uncover business challenges, understand decision dynamics, and create meaningful customer conversations
- Experience working with CRM platforms; Salesforce experience preferred
- Fluent in English, Italian, and Spanish, with excellent written and verbal communication skills
- Native or near-native proficiency strongly preferred
- Additional European language skills, including German, Dutch, Polish, or Turkish, are highly valued
- Self-motivated, resilient, organized, and comfortable working in a fast-paced international remote or hybrid environment
Core Competencies
Demonstrates expertise in lead generation, account-based marketing, and customer engagement, with a strong focus on utilizing Salesforce for CRM compliance and data integrity. Proficient in multiple languages, fostering effective communication and collaboration in diverse environments.
Highest-signal resume keywords
- Lead Generation
- Account-Based Marketing (ABM)
- Salesforce Experience
- Fluent in English, Italian, and Spanish
- Customer-Centric Approach
Hard Skills
- Lead Generation
- Business Development
- Demand Generation
- Prospecting
- CRM Compliance
- Data Integrity
- Market Feedback Analysis
- Stakeholder Engagement
- Opportunity Assessment
- Pipeline Development
Soft Skills
- Active Listening
- Communication Skills
- Self-Motivated
- Organizational Skills
- Resilience
Industry Keywords
- Inbound Leads
- Outbound Prospecting
- Commercial Initiatives
- Customer Insights
- Fast-Paced Environment
Tools & Technologies
- Salesforce
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B2B Marketing Development Representative, Fluent in Italian, Spanish, English Arbeitgeber: Jobtailor
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