- Strategic and operational responsibility for marketing at nilo
- Responsibility for monthly revenue and pipeline targets
- Build and scale new demand generation and demand capture channels
- Continuously develop the marketing strategy across the entire customer journey
- Lead, develop, and coach the six-person marketing team
- Sharpen positioning and increase brand awareness among HR professionals and decision-makers
- Take a hands‑on role in campaigns, content, messaging, and new growth initiatives
- Work closely with Sales, Customer Success, Product, and the Leadership Team
- Identify new opportunities, technologies, and ways of working—particularly in AI—to further develop the GTM model
Requirements
- 6+ years of experience in a marketing role within B2B SaaS; experience in HR tech or health tech is a plus
- 3+ years of experience leading a marketing department in a fast‑paced, dynamic environment
- Excellent leadership skills and an entrepreneurial mindset
- Proven track record of building multi‑channel demand generation campaigns with measurable revenue impact
- Strong understanding of the interplay between positioning, content, performance, and brand
- Confident managing budgets, with a data‑driven approach to marketing investments and their impact
- Strong analytical skills
- Genuine interest in advancing GTM and marketing processes through AI
- Strategic thinking, pragmatism, strong execution skills, and a highly hands‑on mindset
- Fluent German and English
Core Competencies
Demonstrates expertise in building and scaling multi‑channel demand generation campaigns, with a strong focus on data‑driven marketing strategies and leadership in a B2B SaaS environment. Proficient in leveraging AI technologies to enhance go‑to‑market models and improve brand positioning.
Highest‑signal resume keywords
- B2B SaaS Marketing Experience
- Demand Generation Campaigns
- Leadership in Marketing
- Data‑Driven Marketing
- Fluent in German and English
Hard Skills
- Demand Generation
- Campaign Management
- Budget Management
- Analytical Skills
- Marketing Strategy Development**
- Content Development
- Performance Measurement
- Brand Positioning
- AI in Marketing
- Revenue Impact Analysis
Soft Skills
- Leadership Skills
- Entrepreneurial Mindset
- Strategic Thinking
- Execution Skills
- Pragmatism
Industry Keywords
- HR Tech
- Health Tech
- Go-To-Market Model
- Customer Journey
- Sales Collaboration
- Customer Success
#J-18808-Ljbffr
Head of Marketing – German-speaking in Berlin Arbeitgeber: Jobtailor
Als Front Office Supervisor in unserem dynamischen Team bieten wir Ihnen die Möglichkeit, in einem unterstützenden und freundlichen Arbeitsumfeld zu wachsen. Wir legen großen Wert auf die berufliche Entwicklung unserer Mitarbeiter und bieten regelmäßige Schulungen sowie die Chance, Verantwortung zu übernehmen. Unsere Lage ermöglicht es Ihnen, Teil einer lebendigen Gemeinschaft zu sein, während Sie gleichzeitig die Standards unseres Franchise-Partners einhalten und unseren Gästen einen unvergesslichen Aufenthalt bieten.
