- Own and continuously optimize paid acquisition strategy across Google Ads, Microsoft Ads, Meta, and LinkedIn Ads
- Manage and optimize media budgets to maximize pipeline growth and ROI
- Optimize campaigns across the full funnel to improve performance and conversion rates
- Run A/B tests across ads, audiences, creatives, and landing pages
- Monitor, analyze, and report on CPC, CPL, CAC, ROAS, and pipeline contribution
- Collaborate with Sales, Content, Design, and Product Marketing to drive high-quality demand generation
- Identify new growth opportunities and continuously improve paid acquisition strategy
- Help build a high-performing marketing engine for a B2B SaaS compliance platform
Requirements
- 3–5+ years of hands-on experience managing Google Ads
- Experience with Microsoft Ads, Meta, and LinkedIn Ads is a strong plus
- Proven experience driving B2B lead generation and pipeline growth, ideally in a SaaS environment
- Strong analytical mindset and ability to turn data into actionable insights and business decisions
- Experience managing and optimizing media budgets based on performance, pipeline, and ROI
- Solid understanding of the full B2B demand generation funnel and conversion optimization
- Proficiency with GA4, HubSpot, and advertising platforms
- Experience with attribution and reporting is a plus
- Experience optimizing landing pages and running A/B tests
- Excellent project management skills with a structured, proactive, and results-driven approach
- Fluent German (C1 preferred, minimum B2+)
- Good English communication skills
- Curiosity, growth orientation, and interest in performance marketing best practices and industry trends
Core Competencies
Demonstrates expertise in managing and optimizing paid acquisition strategies across multiple platforms, with a strong focus on B2B lead generation and pipeline growth. Proficient in data analysis and conversion optimization to drive high-quality demand generation for a SaaS compliance platform.
Highest-signal resume keywords
- Google Ads Management
- B2B Lead Generation
- Campaign Optimization
- Data Analysis
- GA4 Proficiency
Hard Skills
- Microsoft Ads Management
- Meta Ads Management
- LinkedIn Ads Management
- A/B Testing
- Conversion Rate Optimization
- Media Budget Management
- Attribution Reporting
- Landing Page Optimization
Soft Skills
- Analytical Mindset
- Project Management
- Curiosity
- Growth Orientation
- Communication Skills
Industry Keywords
- B2B SaaS
- Demand Generation
- Performance Marketing
- ROI
- CPC
- CPL
- CAC
- ROAS
Tools & Technologies
- HubSpot
- Advertising Platforms
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Paid Acquisition Manager in Berlin Arbeitgeber: Jobtailor
Als Front Office Supervisor in unserem dynamischen Team bieten wir Ihnen die Möglichkeit, in einem unterstützenden und freundlichen Arbeitsumfeld zu wachsen. Wir legen großen Wert auf die berufliche Entwicklung unserer Mitarbeiter und bieten regelmäßige Schulungen sowie die Chance, Verantwortung zu übernehmen. Unsere Lage ermöglicht es Ihnen, Teil einer lebendigen Gemeinschaft zu sein, während Sie gleichzeitig die Standards unseres Franchise-Partners einhalten und unseren Gästen einen unvergesslichen Aufenthalt bieten.
