Brand Growth Marketing Manager

• Execute talent brand campaigns across organic and paid social, events, partnerships, and community channels
• Partner with Talent and Marketing teams to adapt and distribute content across priority channels and formats
• Coordinate TRM’s presence at conferences and events, including speaking submissions, sponsorships, promotional materials, and logistics
• Build relationships with technical communities, professional networks, universities, and other talent partners
• Produce and host community programs, including meetups, panels, and virtual events
• Manage paid campaigns and sponsorships across LinkedIn, newsletters, and relevant technical communities
• Track campaign performance, community engagement, and talent pipeline influence
• Use performance insights to recommend campaign improvements
• Identify and test new channels and programs to expand reach with priority talent segments
• Collaborate with Marketing, Recruiting, and Leadership as a bridge between TRM’s voice and the talent market
• Ship content quickly, review performance within one week, iterate, and prioritize measurable reach and talent pipeline impact

Requirements

• 3–6 years of experience in growth marketing, community marketing, employer brand, events, or a related field
• Experience executing campaigns across social, community, event, or partnership channels
• Strong project management skills and ability to manage multiple initiatives from planning through execution
• Experience supporting events, sponsorships, meetups, or community programs
• Familiarity with paid social and digital distribution, particularly LinkedIn
• Strong written communication and ability to adapt content across channels
• Comfortable using data to evaluate performance and improve campaigns
• High ownership and resourcefulness in a high-growth environment
• Experience engaging engineering or technical audiences is a strong plus
• Experience using AI tools and agents to accelerate workflows while maintaining quality
• Minimum 4-hour overlap with EST business hours

Core Competencies

Demonstrates expertise in executing talent brand campaigns across various channels, including social media and events, while leveraging data to optimize performance and enhance community engagement. Strong project management and communication skills are essential for collaborating with cross-functional teams and managing multiple initiatives effectively.

Highest-signal resume keywords

• Growth Marketing
• Community Marketing
• Project Management
• Paid Social Campaigns
• Event Coordination

Hard Skills

• Campaign Execution
• Content Adaptation
• Data Analysis
• Performance Tracking
• Event Sponsorship
• Community Program Management
• Digital Distribution
• AI Tools Utilization
• Technical Audience Engagement

Soft Skills

• Strong Written Communication
• Resourcefulness
• High Ownership

Industry Keywords

• Talent Brand
• Community Channels
• Partnerships
• Technical Communities
• Employer Brand

Tools & Technologies

• LinkedIn
• Newsletters