- Familiarize with and work toward becoming the internal brand expert for the podcast and company brand
- Continuously track competitor content behavior and industry movements
- Define and maintain the core brand strategy, tone of voice, visual standards, and messaging pillars for the company brand and podcast
- Ensure produced content aligns with company values, employer branding goals, and commercial objectives
- Own the editorial podcast calendar and research relevant workplace, BPO, leadership, and outsourcing topics
- Build episode briefs with discussion flows, key takeaways, sample questions, and promotional hooks
- Brief hosts, leadership, and guests prior to recording
- Write platform-tailored copy for podcast titles, descriptions, captions, short-form video hooks, email blurbs, and social media posts
- Repurpose long-form episode discussions into written assets, blogs, and thought leadership snippets
- Project-man manage podcast launch campaigns and episode rollouts
- Coordinate with Multimedia, Design, HR, Operations, and external stakeholders
- Track asset status, manage approval workflows, and ensure on-time delivery across marketing channels
- Develop and execute targeted PR initiatives
- Elevate the company's market presence, executive credibility, and industry positioning
- Ensure external communications and press releases align with company messaging standards
Requirements
- Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Journalism, or a related field
- 1-3 years of experience in brand marketing, content marketing, communications, PR, social media, or a related role
- Strong understanding of brand strategy, positioning, messaging, and brand identity
- Experience developing content calendars, campaign briefs, editorial plans, promotional concepts, and marketing campaigns
- Experience in podcast, video, digital content, or media marketing is highly preferred
- Ability to develop episode concepts, discussion guides, guest briefs, promotional angles, and content hooks
- Knowledge of PR and media relations, including press releases, media pitching, awards submissions, and executive positioning
- Excellent written and verbal communication skills, with strong grammar, proofreading, and editorial judgment
Core Competencies
Demonstrates expertise in brand strategy, content marketing, and communications, with a strong focus on developing and executing targeted PR initiatives and managing editorial processes for podcasts. Proficient in creating engaging content that aligns with brand messaging and enhances market presence.
Highest-signal resume keywords
- Brand Strategy
- Content Marketing
- Podcast Production
- Public Relations
- Editorial Management
Hard Skills
- Content Calendar Development
- Campaign Brief Creation
- Messaging Development
- Podcast Episode Conceptualization
- Press Release Writing
- Media Pitching
- Proofreading
- Editorial Judgment
Soft Skills
- Excellent Written Communication
- Verbal Communication
- Collaboration
Certifications & Qualifications
- Bachelor's Degree in Marketing
- Bachelor's Degree in Communications
- Bachelor's Degree in Advertising
- Bachelor's Degree in Public Relations
- Bachelor's Degree in Journalism
Industry Keywords
- Brand Identity
- Content Marketing
- Digital Content
- Media Marketing
- BPO
- Leadership
- Outsourcing
#J-18808-Ljbffr
Brand Marketing Specialist Arbeitgeber: Jobtailor
Als Front Office Supervisor in unserem dynamischen Team bieten wir Ihnen die Möglichkeit, in einem unterstützenden und freundlichen Arbeitsumfeld zu wachsen. Wir legen großen Wert auf die berufliche Entwicklung unserer Mitarbeiter und bieten regelmäßige Schulungen sowie die Chance, Verantwortung zu übernehmen. Unsere Lage ermöglicht es Ihnen, Teil einer lebendigen Gemeinschaft zu sein, während Sie gleichzeitig die Standards unseres Franchise-Partners einhalten und unseren Gästen einen unvergesslichen Aufenthalt bieten.
