Content and Social Media Creator – 100%

Responsibilities

• Responsible for planning, creating, publishing and optimizing content across digital channels.
• Develop and execute a cross‑channel content and social media strategy.
• Create an editorial calendar for the website, blog, newsletter and social media channels.
• Day‑to‑day management of social media channels (e. g., Instagram, Tik Tok, Facebook, Linked In).
• Ongoing monitoring and reporting on reach, engagement, clicks and conversions; deriving and implementing optimization measures.
• Coordinate and work closely with internal teams, external agencies, photographers, designers and content creators.

Requirements

• Degree or vocational training in marketing, communications, media or equivalent practical experience.
• At least 5 years of professional experience with relevant references.
• Proven experience in social media management and content creation (including copywriting).
• Confident use of common social media platforms, content tools (Canva/Adobe, etc.) and basic analytics.
• Strong sense for language, visual aesthetics and storytelling, with a structured, independent working style.
• Demonstrated experience with online shops; if not, a strong digital affinity and willingness to learn.
• Native German speaker, fluent in English.
• Affinity for East Asian cultures is an advantage.
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