Content & Communications Marketing Manager – Germany

• Develop Pennylane’s German content strategy and shape how the company is perceived in the German market
• Develop LinkedIn content, editorial calendars, and content pillars covering the product, e-invoicing, market trends, and related topics
• Create video and written case studies and customer stories, including a structured repurposing approach
• Develop lead magnets, guides, articles, newsletters, and other formats for accounting firms and SMEs
• Support the development and production of the podcast
• Adapt international content for the German market, audience, and cultural context
• Collaborate with Product Marketing, Product, and Sales on product launches, product updates, and market topics
• Translate complex product, regulatory, and accounting subjects into accessible and engaging content
• Develop sales-enablement materials such as pitch decks, one-pagers, product stories, and other assets
• Create content for events, webinars, and conferences, including social posts, emails, presentations, event pages, and onsite materials
• Support communications before, during, and after events and maintain a consistent brand presence
• Establish content processes and editorial plans with German and international teams
• Coordinate designers, freelancers, agencies, and other external partners as needed
• Use AI tools for research, drafting, repurposing, and localization while maintaining quality, accuracy, and tone of voice
• Analyze content performance and continuously improve topics and formats

Requirements

• Native-level German writing and speaking skills
• Very good professional English skills
• Approximately 5 years of experience in Content, Communications, Product Marketing, Brand Content, or B2B Marketing
• Experience writing for a B2B audience, ideally in SaaS, FinTech, Finance, Accounting, or another complex or regulated environment
• Ability to quickly understand complex information and develop clear, relevant, and compelling stories
• Strong editorial judgment
• Ability to structure, prioritize, and advance multiple topics and projects simultaneously
• Comfortable collaborating with Brand, Product, Sales, Growth, and Events teams
• Ability to work independently without needing a perfect brief
• Careful, quality-focused approach balanced with speed and pragmatism
• Experience building a brand in a new market, content repurposing, AI-supported content processes, and international environments are a plus, but not required

Core Competencies

Demonstrates expertise in developing and executing content strategies tailored for the German market, with a strong focus on B2B communications, product marketing, and brand content. Proficient in creating engaging content across various formats while collaborating effectively with cross-functional teams.

Highest-signal resume keywords

• Native-Level German Writing And Speaking Skills
• B2B Marketing Experience
• Content Strategy Development
• Strong Editorial Judgment
• AI-Supported Content Processes

ATS Optimization Keywords

Hard Skills

• Content Development
• Content Repurposing
• Video Production
• Lead Magnet Creation
• Case Study Writing
• Editorial Calendar Management
• Sales-Enabling Material Development
• Market Trend Analysis
• Podcast Production
• Event Content Creation

Soft Skills

• Collaboration
• Project Management
• Independent Work
• Quality Focus
• Adaptability

Industry Keywords

• SaaS
• FinTech
• Finance
• Accounting
• B2B Audience
• Brand Building
• Content Strategy
• Regulatory Environment
• Market Perception
• Customer Stories

Tools & Technologies

• AI Tools
• Content Management Systems
• Social Media Platforms
• Email Marketing Tools
• Webinar Software