Content Marketing Manager – Proposals

Responsibilities

• Serve as the primary owner of DMA’s proposal and RFP response process, managing submissions from intake through final delivery.
• Coordinate proposal timelines, responsibilities, and deliverables to ensure on‑time, high‑quality submissions.
• Translate complex technical, regulatory, and service‑line content into clear, persuasive proposal narratives.
• Ensure proposal and RFP responses align with client requirements, evaluation criteria, and submission guidelines.
• Maintain proposal quality, consistency, and compliance across all submissions.
• Write, edit, and refine proposal narratives, executive summaries, project descriptions, expert profiles, and related content.
• Ensure all proposal and RFP response content aligns with DMA’s brand voice, messaging standards, and value proposition.
• Proofread and quality‑check proposals and RFP responses for clarity, accuracy, formatting, and completeness prior to submission.
• Incorporate feedback efficiently while protecting narrative cohesion and clarity.
• Partner closely with Business Development, Marketing, and service line subject matter experts to gather input and insights.
• Facilitate working sessions and follow‑ups with contributors to meet proposal deadlines.
• Provide guidance to internal contributors on proposal structure, tone, and best practices.
• Serve as the central point of communication for proposal‑related activities.
• Maintain and organize a centralized proposal content library, including expert profiles, project descriptions, and boilerplate materials.
• Update templates, tools, and reference materials to improve proposal efficiency and consistency.
• Identify opportunities to improve proposal workflows, processes, and tools over time.
• Support efforts to standardize proposal best practices and reduce re‑work.
• Support other marketing content initiatives as bandwidth permits, such as thought leadership, marketing collateral, or internal communications.
• Assist with content drafting, editing, or coordination for marketing initiatives outside of proposals.
• Collaborate with content and design teammates to ensure alignment across proposal and marketing materials.
• Stay informed on proposal best practices, industry trends, and client expectations within professional services.
• Recommend improvements to proposal strategy, messaging, and presentation based on outcomes and feedback.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in Communications, Marketing, English, Journalism, Business, or related field
• 4-7 years of experience in proposal management, professional services marketing, or content development
• Demonstrated experience managing RFPs or complex proposals in a B2B or professional services environment
• Excellent writing, editing, and storytelling skills with meticulous attention to detail
• Ability to manage multiple deadlines and priorities in a fast‑paced, deadline‑driven environment
• Strong organizational and project management skills
• Excellent interpersonal and communication skills, with the ability to collaborate across disciplines
• Familiarity with editorial style guides (AP Style, Chicago Manual of Style)
• Strong working knowledge of Microsoft Word, Excel, Outlook, and Power Point
• Experience supporting proposal efforts or marketing in consulting, tax, engineering, legal, or other professional services preferred
• Familiarity with proposal management tools, CRM systems, or content libraries preferred
• Experience contributing to broader marketing or content initiatives a plus
• Proficiency with management platforms (Click Up, Monday, Asana, etc.) preferred
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