Copywriter – Conversion & Growth

Responsibilities

• Write paid media ad copy across platforms (Meta, Google, LinkedIn).
• Produce landing page copy from briefs and wireframes, collaborating with designers to ensure messaging and layout work together.
• Write conversion-focused copy for A/B tests.
• Write email and SMS copy for lifecycle campaigns.
• Rewrite underperforming copy based on test results and analytics.
• Adapt quickly to new client brand voices, absorbing voice guides and existing copy to produce on-brand work.
• Collaborate closely with strategists on hypothesis development.
• Manage workload across multiple concurrent clients and projects.
• Use AI tools to accelerate drafting, variant generation, and research while maintaining craft and originality.
• Build, train, and manage brand-specific AI writing agents.

Requirements

• 2–4+ years of experience in conversion copywriting, direct-response writing, CRO copy, or performance marketing copy.
• Experience writing paid media copy (Meta, Google, LinkedIn) with awareness of character limits, platform specs, and creative best practices.
• A portfolio demonstrating copy that was written to be tested, such as paid ads, landing pages, headline variants, or email campaigns with clear strategic framing.
• Ability to write across multiple brand voices quickly and accurately.
• Strong strategic instinct. You understand why copy converts, not just what sounds good.
• Experience writing for digital channels: web (landing pages, PDPs, funnels), paid media (social and search ads), and email/SMS.
• Comfort with volume and speed. You can produce multiple variants quickly without sacrificing quality or strategic thinking.
• Clear communication skills. You ask good questions about briefs, flag ambiguity early, and explain your copy rationale to non-writers.
• Self-directed and reliable. You manage your time well, meet deadlines consistently, and don't need to be micromanaged.
• Experience at an agency or in a multi-client environment where you managed competing priorities and fast turnarounds.
• Experience writing copy for CRO, experimentation, or growth marketing, not only just brand or content marketing.
• Demonstrated experience building AI writing agents, such as custom GPTs, Claude projects, or similar tools configured with brand voice, tone rules, and output guardrails for specific clients.

Core Competencies

Demonstrates expertise in conversion copywriting across digital channels, including paid media, landing pages, and email campaigns, while effectively managing multiple projects and adapting to various brand voices. Proficient in utilizing AI tools to enhance copywriting efficiency and quality.

Tools & Technologies

• Meta
• Google Ads
• LinkedIn Ads
• AI Writing Tools
• Custom GPTs
• Claude Projects