- Develop and implement ongoing programs and campaigns that enhance customer engagement, adoption, and retention
- Build and execute multi-channel customer-focused campaigns to increase adoption, ongoing usage, customer retention, and satisfaction
- Spend time with customers to understand pain points, improve customer experience, and tailor adoption strategies
- Track product usage, churn rates, and retention rates to evaluate lifecycle initiatives and optimize investments
- Partner with the business and Digital Marketing team to align on customer engagement strategies and execution
- Manage risks and resolve issues impacting deliverables or objectives
- Deliver campaigns on time and on budget while ensuring efficient resource management
- Lead ongoing reporting and evaluation of campaign results to drive data-informed decisions
- Develop and execute the full lifecycle marketing plan across North American Mobility customers
Requirements
- Bachelor’s degree in Business, Marketing, or related field
- 5+ years of B2B marketing experience
- Experience ideally in the Financial Industry, Payments or Fintech
- Proven success in lifecycle/retention strategies across digital and multi-channel campaigns
- Experience using marketing automation technology
- Strong quantitative, analytical, and pipeline management skills
- Ability to synthesize data into actionable insights
- Excellent organizational, communication, and interpersonal skills
- Ability to manage complex projects, influence stakeholders, and thrive in fast-paced, evolving environments
- Master's Degree preferred
- Experience with Gemini or marketing-related software
- Openness to utilizing technical skills to apply operational efficiencies and increase marketing intelligence
Core Competencies
Demonstrates expertise in developing and executing multi-channel customer engagement strategies, with a strong focus on lifecycle marketing and retention in the Financial Industry. Proficient in utilizing marketing automation technology and data analysis to drive customer satisfaction and optimize campaign performance.
Highest-signal resume keywords
- B2B Marketing Experience
- Lifecycle Marketing Strategies
- Marketing Automation Technology
- Quantitative Analysis Skills
- Project Management
ATS Optimization Keywords
Hard Skills
- Lifecycle Marketing
- Customer Retention Strategies
- Data Analysis
- Campaign Management
- Multi-Channel Campaigns
- Customer Engagement
- Pipeline Management
- Operational Efficiencies
- Customer Experience Improvement
- Budget Management
Soft Skills
- Organizational Skills
- Communication Skills
- Interpersonal Skills
- Stakeholder Influence
- Adaptability
Certifications & Qualifications
- Bachelor’s Degree in Business
- Bachelor’s Degree in Marketing
- Master's Degree Preferred
Industry Keywords
- Financial Industry
- Payments
- Fintech
- Customer Adoption
- Customer Satisfaction
Tools & Technologies
- Gemini
- Marketing Automation Software
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Customer Lifecycle Marketing Manager Arbeitgeber: Jobtailor
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