- Develop and lead the execution of customer Omnichannel and online marketing plans as part of customer account plans
- Align customer marketing plans with BU marketing strategy and regional/local commercial plans in DACH and for international customers across Europe
- Manage and follow up on customer marketing budgets and performance for distributor partners
- Establish Tork’s digital shelf presence on distributors’ webshops using content and content-sharing capabilities through Salsify
- Continuously monitor, analyze, and improve share of search, content integrity, and accuracy in partnership with distributors
- Serve as a strategic Omnichannel partner for Traditional Customer Marketing and Sales teams
- Provide guidance, share expertise, and support customer growth initiatives
- Champion certain digital tools in alignment with the team
- Coordinate local marketing agencies to develop customized content, including co-branded sales support materials, customer catalogues, advertisements, and digital sales tools
Requirements
- University degree in Business administration/Marketing or similar
- Minimum 3 years of B2B and/or B2C Marketing/Trade/Shopper-Marketing experience (both offline and online)
- Experience in sales and/or product & marketing management within a global matrix organization
- Experience in executing brand marketing plans with customers
- Fluent level in German and English
- Willingness to frequent travels within DACH as well as travel 2-3 times per year within Europe
Core Competencies
Demonstrates expertise in developing and executing Omnichannel and online marketing plans, aligning strategies with business objectives, and managing marketing budgets. Proficient in leveraging digital tools and content-sharing capabilities to enhance brand presence and drive customer growth initiatives.
Highest-signal resume keywords
- Omnichannel Marketing
- B2B Marketing Experience
- Digital Shelf Management
- Fluent in German and English
- Brand Marketing Execution
ATS Optimization Keywords
Hard Skills
- Marketing Strategy
- Budget Management
- Content Development
- Performance Analysis
- Sales Support Materials
Soft Skills
- Strategic Guidance
- Collaboration
- Customer Relationship Management
Certifications & Qualifications
- University Degree in Business Administration or Marketing
Industry Keywords
- B2C Marketing
- Trade Marketing
- Shopper Marketing
- Global Matrix Organization
- DACH Region
Tools & Technologies
- Salsify
- Digital Sales Tools
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Customer Marketing Digital Activation Manager – Professional Hygiene Arbeitgeber: Jobtailor
Als Front Office Supervisor in unserem dynamischen Team bieten wir Ihnen die Möglichkeit, in einem unterstützenden und freundlichen Arbeitsumfeld zu wachsen. Wir legen großen Wert auf die berufliche Entwicklung unserer Mitarbeiter und bieten regelmäßige Schulungen sowie die Chance, Verantwortung zu übernehmen. Unsere Lage ermöglicht es Ihnen, Teil einer lebendigen Gemeinschaft zu sein, während Sie gleichzeitig die Standards unseres Franchise-Partners einhalten und unseren Gästen einen unvergesslichen Aufenthalt bieten.
