- Own Yondr's full digital acquisition stack across paid media, SEO, CRO, email/marketing automation, and web performance
- Turn demand-generation activity into qualified pipeline and revenue across Education, Artist Relations, and Commercial
- Run campaigns end to end, including channel execution, marketing automation ownership, and revenue reporting
- Build and manage Salesforce Marketing Cloud Journey Builder programs
- Write SQL and use Automation Studio for list segmentation and data extensions
- Use AMPscript for dynamic, personalized content across email and web touchpoints
- Maintain SFMC and Salesforce Sales Cloud integration and support pipeline attribution
- Build and maintain lead scoring models and MQL-to-SQL handoff logic
- Use Einstein features and Contact Builder where useful across Yondr's three business units
- Build and optimize website conversion paths from landing pages through demo requests
- Lead or heavily contribute to website performance initiatives and measure conversion lift and site speed
- Own and manage paid acquisition budgets across Google Ads and LinkedIn Ads
- Test audiences, creative, and targeting to reduce cost per lead and improve lead quality
- Own organic search performance, including technical SEO and AI-first search strategy
- Set channel mix and budget allocation based on pipeline performance
- Report campaign performance using GA4 and Adobe Analytics, connecting campaigns to pipeline-influenced revenue
- Partner with Education, Commercial, and Entertainment stakeholders to align campaigns with territory priorities and buying cycles
- Use AI tools for content generation, workflow automation, and campaign optimization
- Report to the SVP of Marketing
Requirements
- 5+ years of B2B demand generation or growth marketing experience, ideally in SaaS or enterprise
- Proven, quantifiable pipeline and revenue impact from past campaigns
- Full-stack ownership across paid acquisition, SEO, CRO, email automation, and web
- Hands-on, independent Salesforce Marketing Cloud experience
- Journey Builder program development and management
- SQL and Automation Studio for segmentation and data extensions
- AMPscript for dynamic content and personalization
- SFMC–Salesforce CRM integration and pipeline attribution
- Lead scoring models and MQL-to-SQL handoff logic
- Experience leading or heavily contributing to a website migration or major CRO initiative with clear before-and-after performance data
- Fluency with Google Ads, LinkedIn Ads, and Adobe Analytics or GA4
- Daily, genuine use of AI tools for content generation, workflow automation, and campaign optimization
- Experience with Einstein features or Contact Builder is preferred
- Experience marketing to more than one distinct buyer type is preferred
- Experience in a lean, founder-led, or rapidly evolving marketing organization is preferred
- Familiarity with AI-first search (GEO, AEO, AI Overviews) is preferred
- Must be able to work in the United States; Yondr is unable to offer visa sponsorship
Core Competencies
Demonstrates expertise in managing digital acquisition strategies, including paid media, SEO, and email automation, while leveraging Salesforce Marketing Cloud for campaign execution and performance reporting. Proven ability to drive demand generation and revenue growth through data-driven decision-making and optimization techniques.
Highest-signal resume keywords
- Salesforce Marketing Cloud Experience
- SQL and Automation Studio Proficiency
- Lead Scoring Models Development
- Google Ads and LinkedIn Ads Management
- AI Tools for Content Generation
Hard Skills
- Demand Generation
- Growth Marketing
- Email Automation
- CRO
- SEO
- Journey Builder
- SQL
- AMPscript
- Lead Scoring
- Pipeline Attribution
Industry Keywords
- B2B Marketing
- SaaS
- Enterprise
- Website Performance
- Conversion Rate Optimization
- Pipeline Performance
- MQL-to-SQL Handoff
- AI-First Search
Tools & Technologies
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- Google Ads
- LinkedIn Ads
- Adobe Analytics
- GA4
- AI Tools
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Demand Generation Campaign Manager Arbeitgeber: Jobtailor
Als Front Office Supervisor in unserem dynamischen Team bieten wir Ihnen die Möglichkeit, in einem unterstützenden und freundlichen Arbeitsumfeld zu wachsen. Wir legen großen Wert auf die berufliche Entwicklung unserer Mitarbeiter und bieten regelmäßige Schulungen sowie die Chance, Verantwortung zu übernehmen. Unsere Lage ermöglicht es Ihnen, Teil einer lebendigen Gemeinschaft zu sein, während Sie gleichzeitig die Standards unseres Franchise-Partners einhalten und unseren Gästen einen unvergesslichen Aufenthalt bieten.
