Digital Media Planner, B2B

• Lead strategy and execution across sophisticated enterprise accounts in Wpromote's B2B practice




• Serve as a strategic partner to clients through thoughtful planning, hands-on optimization, and cross-functional collaboration




• Oversee enterprise search initiatives across multiple campaigns, products, and audiences




• Partner with Client Strategy, Analytics, Creative, and other channel teams to deliver measurable business outcomes




• Plan direct partner media for always-on, seasonal, and ad hoc campaigns




• RFP and evaluate partners against campaign goals, build and evaluate plans against KPIs, and present partnership recommendations




• Manage day-to-day vendor and publisher relationships, including plan feedback, creative and specification requirements, tagging, and reporting




• Communicate program updates, performance, and recommendations to clients




• Lead partner measurement improvements and collaborate with Data Intelligence on reporting and automation




• Contribute to performance reporting, insights, and cross-program learnings




• Work with Coordinators and Ad Ops on trafficking and track partnership changes, budgets, and IOs




• Coordinate creative between media partners and client teams, including launch QA and creative swaps




• Bring clients new partners, formats, testing opportunities, incentives, added value, and credits




• Stay current on the B2B publisher and partner landscape

Requirements

• 3-5 years of experience in media planning for publisher direct and/or programmatic media, in an agency or in-house environment




• Experience managing vendor and publisher relationships, including RFPs, negotiation, and ongoing performance conversations




• Experience developing, optimizing, analyzing, and reporting on paid campaigns across a variety of KPIs




• Experience with trafficking programmatic or direct media




• Experience working with analytics teams on granular program tracking and performance dashboards




• Experience managing sizable budgets that shift frequently




• Excellent written, verbal, and interpersonal skills, with the ability to identify and respond to situations quickly




• Strong time management and project management skills




• Bachelor's degree in Marketing, Communications, or related field, or equivalent experience




• Experience planning media for B2B, SaaS, or financial services brands




• Experience on large, complex accounts with multiple stakeholders and business units




• Familiarity with B2B partner types such as trade publishers, review and comparison sites, newsletters, and sponsored content




• Preferred candidates located in PT or CT time zones; ET candidates also considered




• Must be authorized to work in the U.S.; position is not eligible for immigration sponsorship

Core Competencies

Demonstrates expertise in media planning and execution for B2B campaigns, with a strong focus on managing vendor relationships, optimizing performance, and delivering measurable business outcomes. Proficient in collaborating across teams to enhance campaign effectiveness and drive strategic partnerships.

Highest-signal resume keywords

• Media Planning




• Vendor Relationship Management




• Campaign Optimization




• Performance Reporting




• Project Management

Hard Skills

• Media Planning




• Campaign Optimization




• Performance Analysis




• Programmatic Media Trafficking




• Budget Management




• KPI Development




• RFP Management




• Data Analysis




• Cross-Functional Collaboration




• Creative Coordination

Soft Skills

• Excellent Communication




• Time Management




• Interpersonal Skills




• Project Management

Industry Keywords

• B2B Marketing




• SaaS




• Financial Services




• Trade Publishers




• Sponsored Content




• Performance Dashboards




• Analytics




• Campaign Goals




• Client Strategy




• Ad Operations