Director, Integrated Strategy

• Develop and execute integrated strategy projects for a specific brand or strategic focus area within a multi-brand consumer healthcare enterprise
• Translate strategic direction into inspirational insights, Catalyzing Ideas, and briefs
• Build strategic rationales explaining what is being done, why it matters, and how it moves the business
• Develop brand worlds that articulate character, conviction, and specificity
• Help creative and media teams connect their work into a coherent whole
• Identify where ideas reach the right audiences and how they appear across paid media, owned channels, social platforms, and influencer partnerships
• Research and surface audience signals informing when and where strategy becomes relevant
• Understand signal stacking and how audience signals cluster
• Work with creative, media, social, and influencer partners across touchpoints
• Brief brand partners and internal stakeholders on strategy
• Engage senior team members to gather input and ensure enterprise alignment
• Mentor junior strategists and support team leadership
• Help monitor how strategy translates in market and gather feedback
• Support measurement of whether the strategic system is working
• Contribute insights on idea propagation and signal clustering

Requirements

• 6–10 years of strategy experience
• Demonstrated fluency in both creative strategy and media strategy
• Proven ability to develop and communicate breakthrough strategic thinking
• Track record working on consumer or B2C brands in complex strategic environments
• Experience working across creative and media functions
• Comfort engaging with senior stakeholders in strategic conversations
• Understanding of how ideas propagate and land in culture
• Ability to hold multiple perspectives, audiences, and signals in mind simultaneously
• Comfort moving between strategic thinking and tactical execution
• Understanding of signal stacking
• Strong communication skills
• Ability to contribute ideas within a broader strategic framework
• Ability to mentor and develop other strategists
• Experience with social media platforms and/or influencer partnerships is a plus

Core Competencies

Demonstrates expertise in developing and executing integrated strategy projects within consumer healthcare, with a strong focus on creative and media strategy. Proven ability to mentor junior strategists and engage senior stakeholders while translating strategic insights into actionable plans.

Highest-signal resume keywords

• 6–10 Years Of Strategy Experience
• Fluency In Creative Strategy
• Fluency In Media Strategy
• Experience With Social Media Platforms
• Ability To Mentor Junior Strategists

ATS Optimization Keywords

Hard Skills

• Strategic Thinking
• Tactical Execution
• Audience Research
• Signal Stacking
• Idea Propagation

Soft Skills

• Strong Communication Skills
• Ability To Hold Multiple Perspectives

Industry Keywords

• Consumer Healthcare
• B2C Brands
• Creative Strategy
• Media Strategy
• Influencer Partnerships