Director, Internal Communications – Employer Brand

• Drive Circle’s internal communications and employer brand functions




• Develop internal communications plans for major initiatives, organizational moments, and company priorities




• Shape communications around company strategy and OKRs for employees across functions and regions




• Build and scale internal communications programs for a distributed workforce




• Maintain editorial planning, channel governance, distribution practices, and measurement frameworks




• Own Circle’s intranet strategy and evolution in partnership with IT




• Support sensitive, high-stakes, and change-related communications




• Evolve Circle’s employee value proposition in partnership with Talent Acquisition, People leadership, and Marketing




• Lead employer brand storytelling and content strategy across careers content, employee stories, social content, recruiting campaigns, and talent-facing moments




• Strengthen candidate experience using survey insights, feedback, and market signals




• Build employer brand intelligence infrastructure, including LLM/AI sentiment monitoring and competitive benchmarking




• Drive Circle’s presence in employer awards and talent-focused external opportunities




• Build and own Circle’s alumni network




• Ensure alignment between employer brand, people narrative, and corporate story




• Oversee executive messaging, employee features, onboarding communications, event content, and campaign materials




• Partner with Corporate Communications, Talent Acquisition, Employee Experience, and People & Workplace teams




• Drive employee lifecycle communications, especially new-hire and onboarding communications




• Advise People & Workplace leadership, Corporate Communications, and cross-functional stakeholders




• Apply change-management principles to communications planning




• Build AI-enabled workflows and use AI for research, drafting, localization, content adaptation, measurement, and workflow design




• Contribute reusable prompts, templates, and automations to Circle’s shared AI ecosystem




• Identify automation opportunities and model judgment around appropriate AI use

Requirements

• 12+ years of progressive experience in internal communications, marketing, HR communications, content strategy, or a related field




• Meaningful experience operating in complex, cross-functional environments




• Exceptional writing and editorial judgment across formats




• Ability to adapt voice and messaging for executives, employees, candidates, and cross-functional audiences




• Strong strategic instincts and operational discipline




• Track record driving internal communications programs at a fast-moving, global company




• Experience with communications planning, leadership messaging, editorial strategy, and stakeholder advisory work




• Experience shaping or scaling employer brand efforts, including EVP development, talent storytelling, campaign planning, or employer brand measurement




• Comfort using data and insights to assess effectiveness and improve communications outcomes




• Ability to influence across functions and levels and drive progress through partnership




• People management experience and track record of developing talent, giving clear feedback, and building strong teams




• Demonstrated AI fluency in a communications, content, or brand context




• Preferred: background in financial services, fintech, digital assets, or another fast-evolving, highly regulated industry




• Preferred: experience supporting communications through rapid growth, organizational change, IPO, M&A, or rapid scaling

Core Competencies

Demonstrates extensive experience in internal communications, content strategy, and employer branding, with a strong focus on strategic planning and execution in complex, cross-functional environments. Proficient in leveraging data and AI to enhance communication effectiveness and drive employee engagement.

Highest-signal resume keywords

• Internal Communications Strategy




• Employer Brand Development




• Content Strategy




• AI Fluency in Communications




• Stakeholder Advisory

ATS Optimization Keywords

Hard Skills

• Communications Planning




• Editorial Strategy




• Employer Value Proposition Development




• Campaign Planning




• Data Analysis




• Change Management




• Talent Storytelling




• Measurement Frameworks




• Onboarding Communications




• Cross-Functional Collaboration

Soft Skills

• Exceptional Writing




• Strategic Instincts




• Influencing Skills




• People Management




• Adaptability

Industry Keywords

• Financial Services




• Fintech




• Digital Assets




• Employer Awards




• Organizational Change




• Rapid Growth




• IPO




• M&A




• Talent Acquisition




• Employee Experience

Tools & Technologies

• AI Workflows




• Intranet Management




• Sentiment Monitoring Tools




• Editorial Planning Tools




• Automation Tools