Director, Performance Media Strategy

• Lead execution of omni-channel performance marketing programs across Programmatic, Paid Search, Paid Social, and related digital channels;
• Ensure campaign strategies are implemented accurately and consistently against client objectives and success metrics;
• Establish best practices for campaign setup, activation, optimization, pacing, and quality assurance;
• Drive continuous improvement of performance through audience, creative, bidding, budget allocation, and channel optimization strategies;
• Monitor campaign delivery and performance to proactively identify risks and opportunities.
• Lead, coach, and develop a team of media specialists responsible for day-to-day campaign execution;
• Establish clear goals, performance expectations, and development plans for team members;
• Foster a culture of accountability, collaboration, innovation, and operational excellence;
• Build scalable processes and workflows that support growth and efficiency across the media organization.
• Partner with Client Services leaders to ensure media strategies align with client business objectives and performance expectations;
• Collaborate with Product leaders to provide market feedback, campaign insights, and recommendations for channel enhancements;
• Communicate performance trends, optimization opportunities, and strategic recommendations to internal stakeholders and clients when appropriate;
• Act as the escalation point for complex campaign, platform, or delivery issues.
• Translate campaign results into actionable business insights and recommendations;
• Identify patterns, trends, and learning opportunities across client portfolios;
• Partner with Analytics teams to develop measurement frameworks and reporting enhancements;
• Influence future media strategies by sharing channel performance learnings, market trends, and optimization opportunities.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, Communications, or related field required.
• 10+ years of digital media, performance marketing, or marketing strategy experience.
• 5+ years managing teams within a digital media, agency, or marketing organization.
• Deep expertise across Programmatic, Paid Search, Paid Social, and multi-channel digital activation.
• Experience managing large-scale media budgets and performance-based marketing programs.
• Proven ability to lead high-performing teams and drive operational excellence.
• Experience presenting strategic recommendations and performance results to senior leadership and clients.
• Financial services or regulated-industry marketing experience preferred.

Core Competencies

Demonstrates expertise in leading omni-channel performance marketing programs, with a strong focus on Programmatic, Paid Search, and Paid Social strategies. Proven ability to manage teams, optimize campaign performance, and translate insights into actionable business recommendations.

Highest-signal resume keywords

• Omni-Channel Performance Marketing
• Team Leadership
• Campaign Optimization
• Digital Media Strategy
• Budget Management

Hard Skills

• Programmatic Advertising
• Paid Search
• Paid Social
• Campaign Performance Analysis
• Digital Activation
• Budget Allocation
• Quality Assurance
• Audience Targeting
• Bidding Strategies
• Measurement Frameworks

Soft Skills

• Coaching
• Collaboration
• Communication
• Accountability
• Innovation

Industry Keywords

• Digital Media
• Performance Marketing
• Marketing Strategy
• Financial Services Marketing
• Regulated Industry Marketing