Director, Strategic Alliances – HCM

• Develop and execute an HCM alliance strategy aligned with Asure’s small and mid-market growth priorities




• Identify, recruit, negotiate, launch, and grow high-potential partners across brokers, banks, CPA firms, payroll providers, technology companies, consultants, resellers, referral organizations, and marketplaces




• Own goals for partner-sourced and partner-influenced pipeline, recurring revenue, partner activation, and productivity




• Build business cases and partner business plans covering market opportunity, strategic fit, customer overlap, value propositions, referral and co-selling motions, enablement, pipeline expectations, and revenue targets




• Structure and negotiate referral, reseller, revenue-share, marketplace, technology, and co-selling relationships




• Establish rules of engagement for opportunity registration, account ownership, attribution, compensation, lead follow-up, data sharing, and channel-conflict resolution




• Partner with Sales to identify, qualify, develop, and close partner-generated opportunities




• Translate Asure’s payroll, HR, compliance, time and attendance, benefits, retirement, employee self-service, reporting, and managed-service capabilities into partner-facing value propositions




• Create repeatable partner sales plays, discovery tools, referral criteria, account-mapping strategies, use cases, competitive positioning, objection handling, and field enablement




• Lead partner onboarding, sales training, pipeline reviews, joint account planning, quarterly business reviews, executive briefings, and annual strategic-planning sessions




• Collaborate with Marketing on joint campaigns, webinars, events, communications, marketplace initiatives, and demand-generation programs




• Work across Product, Implementation, Operations, Customer Success, Marketing, and Sales to prepare partnerships for commercial, technical, and operational success




• Maintain partner opportunity attribution, CRM and PRM records, pipeline reporting, forecasts, referral documentation, and performance scorecards




• Monitor partner performance and recommend investments, corrective actions, program changes, or partnership exits based on productivity and ROI




• Represent Asure in executive partner meetings, customer discussions, industry events, association meetings, and HCM ecosystem forums




• Drive measurable outcomes including partner-sourced pipeline, recurring revenue, activated partners, conversion rates, partner engagement, retention, growth, reporting accuracy, and program ROI




• Asure Software provides HCM software and services simplifying payroll, HR, compliance, and workforce management for small and mid-sized businesses

Requirements

• 8+ years of experience in strategic alliances, channel sales, partner development, business development, HCM sales, or a related go-to-market role




• Demonstrated success building partnerships that generated measurable pipeline and revenue




• Direct experience within the payroll, HCM, HR technology, benefits, retirement, workforce management, HR compliance, or small-business services ecosystem




• Strong understanding of small and mid-market sales cycles, trusted-advisor channels, referral economics, reseller models, account mapping, pipeline management, forecasting, and executive relationship management




• Experience developing partner segmentation, joint value propositions, referral motions, co-selling strategies, business cases, and revenue plans




• Ability to communicate business challenges related to payroll accuracy, HR administration, regulatory compliance, employee experience, benefits coordination, workforce visibility, and operational efficiency




• Commercial and analytical mindset connecting alliance strategy to customer acquisition, recurring revenue, retention, expansion, and program ROI




• Experience negotiating partnership agreements, revenue-share structures, performance expectations, and go-to-market commitments




• Proven ability to build trusted relationships with partner executives, sales leaders, relationship managers, consultants, implementation teams, and internal revenue stakeholders




• Excellent executive communication, presentation, negotiation, and storytelling skills




• Ability to manage multiple strategic initiatives and establish priorities independently




• Strong proficiency with CRM, PRM, account-mapping, sales-engagement, marketplace, reporting, and productivity platforms; Salesforce strongly preferred




• Willingness to travel approximately 20%




• Bachelor’s degree or equivalent professional experience is preferred




• Established relationships within payroll, benefit broker, banking, CPA, HR consulting, technology, reseller, or small-business marketplace communities are preferred




• Experience with white-label HCM platforms, multi-tenant reseller models, embedded payroll, benefits administration, time and attendance, retirement solutions, HR compliance services, or managed HR offerings is preferred




• Experience designing or managing referral-fee, revenue-share, reseller, co-selling, or marketplace programs is preferred




• Experience introducing new partnerships into a distributed field or inside-sales organization is preferred




• Must be legally authorized to work in the US; Asure is unable to sponsor or transfer visas

Core Competencies

Demonstrates expertise in developing and executing HCM alliance strategies, building and managing partnerships, and driving measurable outcomes in partner-sourced revenue. Proficient in negotiating agreements, creating joint value propositions, and managing partner performance within the payroll and HR technology ecosystem.

Highest-signal resume keywords

• Strategic Alliances




• Partner Development




• HCM Sales




• Negotiation Skills




• CRM Proficiency

Hard Skills

• Partner Segmentation




• Revenue Plans




• Pipeline Management




• Account Mapping




• Referral Motions




• Co-Selling Strategies




• Business Cases




• Payroll Compliance




• Workforce Management




• HR Technology

Soft Skills

• Executive Communication




• Presentation Skills




• Negotiation Skills




• Relationship Management




• Analytical Mindset

Industry Keywords

• HCM Ecosystem




• Small and Mid-Market Sales




• Payroll Services




• Benefits Administration




• Retirement Solutions




• HR Compliance




• Consulting Services




• Reseller Models




• Referral Programs




• Marketplaces

Tools & Technologies

• Salesforce




• CRM Platforms




• PRM Platforms




• Sales-Engagement Tools




• Reporting Platforms