Director, Strategic Partnerships – Digital Media Investment

• Lead the day-to-day management and continued development of Wpromote’s media investment function
• Strategically manage agency spend, partner commitments, and commercial agreements to maximize client value and improve commercial outcomes
• Report to the Vice President, Media Investment
• Collaborate with leaders across Media, Commercial Strategy, Sales, Finance, Legal, Partnerships, and Revenue Operations
• Manage Joint Business Plans, upfront commitments, incentive programs, and strategic investment agreements
• Build infrastructure, reporting, and processes to manage investment programs at scale
• Develop investment strategies across priority media partners
• Provide investment and negotiation recommendations based on agency spend, forecasting, client needs, historical performance, marketplace dynamics, and partner opportunities
• Manage agreements from negotiation through activation, pacing, reconciliation, and value realization
• Translate negotiated agreements into activation plans, ownership models, and internal requirements
• Establish processes and controls for visibility into commitments, risks, opportunities, and value
• Partner with Finance, Legal, Commercial Strategy, and Revenue Operations on documentation, invoicing, reconciliation, and recognition
• Support priority pitches and RFPs under $50 million through media exercises, commercial analyses, and investment recommendations
• Build scalable tools, reporting, documentation, operating standards, deals library, and investment trackers
• Drive automation and AI integration across reporting, forecasting, pacing, reconciliation, and opportunity identification
• Establish reporting and success metrics connecting investment activity to client value, partner performance, revenue, profitability, and value realization
• Build relationships across the media ecosystem and serve as a senior internal resource on investment strategy and partner economics
• Mentor colleagues and contribute to a collaborative, accountable, continuously learning culture
• Potentially hire, manage, and develop team members as the function grows

Requirements

• 6-8 years of experience in media investment, media buying, agency commercial strategy, or a related discipline
• Experience ideally within a major agency, holding company, or scaled independent agency
• Experience managing significant media investment across multiple channels
• Linear television, CTV, and streaming experience highly valued
• Demonstrated experience negotiating and managing agency-level upfronts, JBPs, spend commitments, incentive structures, and principal commercial agreements from activation through reconciliation
• Strong knowledge of traditional investment principles and the evolving media ecosystem, including programmatic, major platforms, retail media, and emerging channels
• Deep understanding of investment economics, including forecasting, commitments, incentives, rebates, credits, added value, makegoods, margin impact, and value realization
• Ability to leverage agency spend, commercial agreements, and partner relationships to create incremental client and agency value
• Strong analytical and financial acumen
• Experience building scalable processes, reporting, systems, and controls for a growing investment function
• Strong program management skills
• Excellent communication and presentation skills
• Ability to influence senior leaders, clients, partners, and cross-functional teams
• Ability to balance strategic leadership with hands‑on execution in a highly matrixed organization
• Experience mentoring colleagues and managing and developing team members as the function grows
• Established relationships across the media owner, platform, and advertising ecosystem are a plus
• Collaborative and inclusive leadership style grounded in curiosity, accountability, and continuous improvement
• Position is not eligible for immigration sponsorship; candidates must be authorized to work in the U.S.

Core Competencies

Demonstrates expertise in media investment management, including negotiation and execution of commercial agreements, while leveraging strong analytical and financial acumen to drive client value and optimize investment strategies across various media channels.

Highest‑signal resume keywords

• Media Investment Management
• Negotiation of Commercial Agreements
• Analytical and Financial Acumen
• Program Management Skills
• Cross‑Functional Collaboration

Hard Skills

• Media Buying
• Investment Economics
• Forecasting
• Reporting Systems
• Process Development
• Programmatic Advertising
• Linear Television
• CTV
• Streaming
• Incentive Structures

Soft Skills

• Excellent Communication
• Influencing Senior Leaders
• Mentoring Colleagues
• Collaborative Leadership
• Curiosity and Accountability

Industry Keywords

• Media Ecosystem
• Joint Business Plans
• Upfront Commitments
• Agency Commercial Strategy
• Advertising Ecosystem

Tools & Technologies

• Investment Trackers
• Automation Tools
• Reporting Tools
• Documentation Systems
• Operating Standards