E-Commerce Marketing Specialist

• Own day-to-day email marketing campaigns and automations in Omnisend
• Build, maintain, and optimize email flows
• Develop advanced customer segments and targeted campaigns
• Monitor email performance metrics and make data-informed improvements
• Create email and marketing assets independently
• Write marketing copy reflecting the brand voice and product value
• Support content creation and marketing execution across e-commerce channels
• Make content and product updates to the Shopify website
• Support organic social media activities where required
• Collaborate with the Marketing Manager on priorities and campaigns
• Help systemize and improve marketing processes as the company grows
• Use AI and research to solve problems and increase productivity
• Potentially support the Amazon backend and related e-commerce activities
• Take on varied marketing tasks within a small, fast-growing team

Requirements

• Approximately 3-5+ years of relevant e-commerce marketing experience
• Deep, hands-on email marketing expertise
• Experience building and optimizing email flows
• Advanced understanding of email segmentation
• Ability to analyze campaign metrics and independently make adjustments
• Experience with Omnisend, Klaviyo, or a similar email marketing platform
• Shopify experience
• Experience with ratings and review tools such as Okendo or Judge.me and loyalty programs
• Amazon experience
• Strong marketing copywriting skills
• Good understanding of branding, brand voice, and product positioning
• Ability to create or coordinate marketing assets independently
• Strong problem-solving and research skills
• Ability to work with limited training
• Confidence using AI tools in the working process
• Strong written and spoken English
• Experience working in a small, fast-moving e-commerce company
• Direct Omnisend experience preferred
• Experience managing or supporting the Amazon backend preferred
• Familiarity with organic social media marketing preferred
• Experience creating content and updating e-commerce websites preferred
• TikTok Shop knowledge or interest in developing expertise preferred
• Experience using Gmail, Slack, and Asana preferred
• Previous experience with a growing consumer-product brand preferred
• Basic design or creative asset production skills preferred
• Experience improving and documenting marketing processes preferred
• Proactive, resourceful, and comfortable researching and attempting solutions independently
• Comfortable working in an evolving startup-style environment
• Clear communication and genuine growth mindset

Core Competencies

Demonstrates expertise in email marketing, particularly with Omnisend, and possesses strong skills in campaign optimization, customer segmentation, and marketing copywriting. Capable of independently managing e-commerce marketing tasks and collaborating effectively within a fast-paced team environment.

Highest-signal resume keywords

• Email Marketing Expertise
• Omnisend Experience
• Shopify Experience
• Marketing Copywriting Skills
• Data Analysis and Campaign Optimization

Hard Skills

• Email Flow Optimization
• Customer Segmentation
• Campaign Metrics AnalysisContent Creation
• E-commerce Website Updates
• AI Tool Utilization
• Ratings and Review Tools
• Loyalty Programs
• Amazon Backend Management
• Basic Design Skills

Soft Skills

• Problem-Solving
• Clear Communication
• Proactive Attitude
• Resourcefulness
• Growth Mindset

Industry Keywords

• E-commerce Marketing
• Brand Voice
• Product Positioning
• Organic Social Media Marketing
• Consumer-Product Brand

Tools & Technologies

• Omnisend
• Klaviyo
• Shopify
• Gmail
• Slack
• Asana
• Okendo
• Judge.me