Email Marketing Designer – Creative Strategist

• Design polished, responsive, and user-friendly B2C email campaigns using Figma or a comparable design platform.
• Translate campaign briefs, brand direction, and customer needs into compelling visual concepts.
• Support the complete creative process from intake and concept development through revisions, approval, and launch.
• Write and refine subject lines, headlines, body copy, calls to action, and other email content.
• Proofread campaign materials to ensure accuracy, consistency, appropriate tone, and flawless grammar.
• Apply email-marketing best practices related to layout, visual hierarchy, readability, accessibility, and responsiveness.
• Ensure email designs can be successfully implemented and delivered through the organization’s email platform.
• Partner with creative leads and marketing stakeholders to ensure designs align with campaign goals and brand standards.
• Incorporate stakeholder feedback while maintaining creative quality and usability.
• Document creative rationale, design decisions, feedback, and iterative improvements.
• Manage timelines, review cycles, and deliverables across multiple concurrent campaigns.
• Review campaign performance data and apply relevant insights to future creative.
• Present concepts and clearly explain design and messaging choices.
• Identify opportunities to improve templates, workflows, and creative consistency.

Requirements

• 5–7 years of experience in email marketing, digital design, integrated marketing, advertising, or a related creative discipline.
• Advanced proficiency with Figma or a comparable UI/UX or digital-design tool.
• Demonstrated hands-on experience designing B2C email campaigns.
• Strong understanding of email-marketing strategy and creative best practices.
• Excellent copywriting, editing, and proofreading skills.
• Ability to combine visual design and written content into a cohesive marketing experience.
• Experience supporting the creative lifecycle from briefing and concepting through production and launch.
• Strong understanding of brand standards and user-centered design principles.
• Experience managing multiple campaigns or creative deliverables simultaneously.
• Strong project-management, organizational, and time-management skills.
• Ability to document and communicate creative rationale and design decisions.
• Strong cross-functional communication and collaboration skills.
• Ability to use performance data and customer insights to improve creative execution.
• Ability to work independently and deliver high-quality work with limited supervision.
• Portfolio or work samples demonstrating email design and marketing execution.

Core Competencies

Demonstrates advanced proficiency in Figma and a strong understanding of email marketing strategy, combining visual design with compelling copy to create effective B2C email campaigns. Capable of managing multiple projects while ensuring adherence to brand standards and best practices in user-centered design.

Highest-signal resume keywords

• Email Marketing Strategy
• Figma Proficiency
• B2C Email Campaign Design
• Copywriting and Proofreading
• Project Management

ATS Optimization Keywords

Hard Skills

• Email Campaign Design
• Visual Design
• User-Centered Design Principles
• Email Marketing Best Practices
• Performance Data Analysis
• Creative Lifecycle Management
• Brand Standards Understanding
• Content Creation
• Campaign Performance Review
• Design Documentation

Soft Skills

• Cross-Functional Communication
• Collaboration
• Organizational Skills
• Time Management
• Independent Work

Industry Keywords

• B2C Marketing
• Integrated Marketing
• Creative Discipline
• Advertising
• Email Content

Tools & Technologies

• Figma
• Email Platforms
• Digital Design Tools
• Marketing Software