Event and Conference Manager

• Own Funnel’s events and conferences calendar end to end, including ideation, logistics, vendor negotiation, branding, and on-site execution
• Own the commercial engine behind events by partnering with SDRs and sales on targeted outreach, working with demand generation on lead follow-up, and supporting ABM campaigns
• Own 4 annual industry conferences with tradeshow/booth and VIP party presence
• Own 1 annual user conference, The Forum
• Own 1 annual employee conference, Funnel Fest
• Support up to a dozen local apartment associations with account representatives
• Manage 6 in-office events, including board meetings, leadership offsites, and VIP meetings
• Coordinate Regional Lunch & Learn events, Regional VIP events, LinkedIn Live events, and webinars
• Conceptualize booth designs and VIP experiences with external vendors
• Build and maintain the events calendar with the marketing team
• Finalize promotional assets, swag, and VIP gifts with graphic design
• Manage venue, A/V, catering, shipping, and vendor negotiation
• Set up and maintain event management platforms, registration, check-in, and lead capture tools
• Manage registration sites and event landing pages
• Travel to and serve as on-site point of contact for industry conferences, The Forum, and Funnel Fest; staff local or regional events as needed
• Own outreach planning with SDRs and sales, including target account lists, invite cadence, and follow-up ownership
• Partner with demand generation on post-event follow-up
• Support ABM campaigns through account selection, personalized outreach, and executive experiences
• Share attendee lists, overview decks, and event information with internal stakeholders
• Track and report event and campaign ROI, pipeline sourced and influenced, cost per lead, and follow-up conversion
• Develop relationships with industry partners to encourage collaborative events
• Recruit, train, and manage on-site event staff and contracted support
• Lead the Funnel event team on-site to build attendee relationships supporting sales objectives
• For local Tampa candidates, keep the Odessa, FL office presentable and stocked and staff it up to 2 days per week
• Develop and manage event budgets and marketing plans against approved objectives
• Evaluate event opportunities before committing budget or staff time
• Administer planning, marketing, servicing, and administration within approved budgets
• Performs other duties as assigned and modified at the manager’s discretion

Requirements

• 6+ years of progressive event or field marketing management experience; B2B SaaS or similar preferred
• Hands-on experience setting up and administering event management platforms (e.g. Whova, Cvent, Splash, Bizzabo, or similar) and other registration/lead capture tools
• Familiarity with CRM and marketing automation platforms (e.g. Salesforce, HubSpot, Marketo, or similar) for outreach and follow-up tracking
• Excellent interpersonal skills and a track record working cross-functionally, especially with sales and SDR teams
• Excellent presentation skills, both virtual and in-person
• Proven track record of running events that produce pipeline, not just attendance
• Strong verbal and written communication skills
• Hotel/hospitality degree a plus, not required
• Exposure to ABM strategy and execution a plus
• Local candidates to Odessa/Tampa, FL a plus
• Travel: 20%
• Employees must be able to perform all essential job functions, with or without reasonable accommodation

Core Competencies

Demonstrates expertise in event management, including planning, execution, and budget management for B2B SaaS events. Proficient in utilizing event management platforms and CRM tools to drive outreach and follow-up strategies.

Highest-signal resume keywords

• Event Management
• B2B SaaS Experience
• Event Management Platforms
• CRM and Marketing Automation
• Interpersonal Skills

ATS Optimization Keywords

Hard Skills

• Event Planning
• Budget Management
• Lead Capture Tools
• Pipeline Tracking
• Vendor Negotiation

Soft Skills

• Excellent Communication Skills
• Cross-Functional Collaboration
• Presentation Skills

Industry Keywords

• ABM Strategy
• B2B Marketing
• Event ROI
• Hospitality Degree

Tools & Technologies

• Whova
• Cvent
• Splash
• Bizzabo
• Salesforce
• HubSpot
• Marketo