- Grow GenAIz’s footprint with pharmaceutical, biotechnology, and life sciences manufacturing, research, and development organizations
- Report to the Chief Revenue Officer/commercial leader
- Execute field and product marketing activities that increase brand visibility and generate new pipeline
- Collaborate with Product, Engineering, and Sales
- Identify conferences, trade shows, roadshows, virtual events, and other event opportunities
- Plan and prepare events, arrange prospect meetings, create and deliver event content, support Sales and Business Development onsite, and follow up to convert participation into Marketing Qualified Accounts
- Support Sales with targeted, data-driven Account Based Marketing activities
- Run sales development campaigns using outbound CRM campaigns and LinkedIn Sales Navigator
- Drive inbound marketing through LinkedIn, social media, and content marketing
- Convert interest into sales meetings and demos using landing pages and web/digital content
- Develop product messaging, Ideal Customer Profiles, Buyer Personas, and sales collateral with Product Management
- Support sales enablement materials and training
- Collaborate with the CFO to manage the marketing budget, monitor invoicing and billing, and build business cases for expenditures
- Measure marketing effectiveness using data-driven approaches and identify improvements
- Potentially evolve into a Head of Marketing role and hire and lead a small marketing team and agencies
Requirements
- A Bachelor’s degree or college certification in Marketing, Communications, Commerce or related field
- At least 3 years’ experience in field, product or content marketing for software, SaaS, or AI solutions or services for business (B2B), with at least 1 of those years in an early-stage startup
- Proven experience developing and running Field Marketing, Account Based Marketing (ABM), content marketing, or other campaigns driving qualified marketing accounts
- Bilingual in English and French
- Must be based in Canada and available Eastern Time hours, 9am ET to 5pm ET
- Experience with HubSpot MarketingHub or similar CRM/marketing automation platform is advantageous
- HubSpot MarketingHub certification is advantageous
- Experience with HubSpot ContentHub or WordPress CMS is advantageous
- HubSpot ContentHub certification is advantageous
- Experience with HubSpot SalesHub or similar SMB-focused CRM/sales force automation platform is advantageous
- HubSpot SalesHub certification is advantageous
- LinkedIn Sales Navigator and LinkedIn Ads experience is advantageous
- Pharmaceuticals, Biotechnology, or Life Sciences experience is advantageous
- Ability to work independently while balancing collaboration and independent action
- Excellent time management and ability to rapidly prioritize shifting or conflicting requirements
- Based in Quebec or Ontario is advantageous
Core Competencies
Demonstrates expertise in Field Marketing, Account Based Marketing (ABM), and content marketing strategies to drive qualified marketing accounts. Proficient in utilizing CRM and marketing automation tools to enhance brand visibility and generate sales leads.
Highest-signal resume keywords
- Field Marketing
- Account Based Marketing (ABM)
- Content Marketing
- HubSpot MarketingHub Certification
- Bilingual in English and French
Hard Skills
- Field Marketing
- Account Based Marketing (ABM)
- Content Marketing
- Sales Development Campaigns
- Data-Driven Marketing
- Event Planning
- Product Messaging DevelopmentSales Enablement Materials
- Digital Content Creation
- Lead Generation
Soft Skills
- Excellent Time Management
- Ability to Work Independently
- Collaboration Skills
- Rapid Prioritization
Certifications & Qualifications
- HubSpot MarketingHub Certification
- HubSpot ContentHub Certification
- HubSpot SalesHub Certification
Industry Keywords
- Pharmaceuticals
- Biotechnology
- Life Sciences
- B2B Marketing
- SaaS Solutions
- AI Solutions
- Early-Stage Startup Experience
- Marketing Qualified Accounts
- Event Opportunities
- Business Development
Tools & Technologies
- HubSpot MarketingHub
- HubSpot ContentHub
- HubSpot SalesHub
- LinkedIn Sales Navigator
- LinkedIn Ads
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Field and Product Marketing Leader Arbeitgeber: Jobtailor
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