- Lead planning and execution of RTB House participation in large-scale industry conferences and proprietary events
- Own regional field marketing strategy and annual event plan
- Design and manage bespoke hosted events for C-suite and VP-level prospects and clients
- Manage partner relationships for co-marketing event opportunities and collaborative speaking sessions
- Own end-to-end event strategy and accountability for program performance and investment outcomes
- Manage the regional field marketing budget and optimize spend for ROI and pipeline impact
- Track lead flow and provide post-event reporting connecting event activity to sales pipeline and closed-won revenue
- Collaborate with Sales, Product, and Global Marketing teams on consistent messaging and sales enablement
- Lead large-scale events projects and standardize event and partner marketing approaches across the region
Requirements
- 4+ years in Field Marketing or Event Management
- Ad tech, SaaS, or advertising-adjacent experience is a plus
- Proficiency with spreadsheets, checklists, and Asana or similar tools
- Ability to see the big picture while maintaining close attention to detail
- Confidence communicating with senior leadership internally and externally
- Ability to command a room and handle high-pressures situations gracefully
- Exceptional written and verbal skills
- Experience with CRM tools and ROI dashboards for post-event success reporting
Core Competencies
Demonstrates expertise in leading field marketing strategies and event management, with a strong focus on optimizing ROI and pipeline impact through effective collaboration and communication with senior leadership and cross-functional teams.
Highest-signal resume keywords
- Field Marketing Strategy
- Event Management
- ROI Optimization
- CRM Tools Experience
- Exceptional Communication Skills
ATS Optimization Keywords
Hard Skills
- Event Planning
- Budget Management
- Lead Tracking
- Post-Event Reporting
- Sales Enablement
Soft Skills
- Attention to Detail
- Confidence in High-Pressure Situations
- Exceptional Written Skills
- Exceptional Verbal Skills
Industry Keywords
- Ad Tech
- SaaS
- Advertising
Tools & Technologies
- Asana
- Spreadsheets
- ROI Dashboards
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Field Marketing Manager Arbeitgeber: Jobtailor
Als Global Director B2B – Business Development bei uns profitieren Sie von einer dynamischen und innovativen Arbeitsumgebung, die auf Zusammenarbeit und Kreativität setzt. Wir bieten Ihnen nicht nur attraktive Vergütungsmodelle und umfassende Weiterbildungsmöglichkeiten, sondern auch die Chance, in einem internationalen Team zu arbeiten, das Vielfalt und persönliche Entwicklung fördert. Unsere Unternehmenskultur legt großen Wert auf Flexibilität und Work-Life-Balance, sodass Sie Ihre Karriereziele in einem unterstützenden Umfeld erreichen können.
