- Develop and execute the Northern Europe marketing strategy and action plan.
- Lead regional marketing campaigns, product launches, and growth programmes.
- Drive market development through customer segmentation, patient pathway optimisation, and therapy adoption initiatives.
- Develop programmes to increase therapy awareness, patient identification, access, and penetration in priority markets.
- Manage the regional marketing budget and measure programme impact and ROI.
- Build relationships with KOLs, patient associations, and other key stakeholders.
- Coordinate scientific events, training, and educational programmes.
- Work closely with Sales, Medical Affairs, Market Access, European Marketing, and country teams to deliver integrated regional plans.
- Monitor market trends and competitor activity and use insights to inform the regional strategy.
- Support country teams with account planning, performance tracking, and commercial execution.
- Provide product and therapy education to internal teams and external customers.
Requirements
- Bachelor's degree in Life Sciences, Marketing, Business, Engineering, or a related field.
- At least 5 years of experience in marketing, sales, commercial, or market development within MedTech, healthcare, or life sciences.
- Proven experience developing and executing strategic marketing plans.
- Experience with market development, customer segmentation, therapy adoption, and patient pathways.
- Experience managing budgets and measuring programme ROI.
- Strong analytical and data-driven approach.
- Strong communication, presentation, and stakeholder management skills.
- Experience working with cross-functional teams in a matrix organisation.
- Strong customer focus.
- Experience working with healthcare professionals, KOLs, and external stakeholders.
- Fluent in English.
- Full, clean driving licence.
- Willing to travel up to 50% across Northern Europe and other European locations.
- Preferred: Dutch language skills and experience in the Dutch healthcare market.
- Preferred: Experience with Salesforce.com (SFDC), ShowPad, or similar platforms.
Core Competencies
Demonstrates expertise in developing and executing strategic marketing plans within the MedTech and healthcare sectors, with a strong focus on customer segmentation, therapy adoption, and stakeholder engagement. Proven ability to manage budgets, measure ROI, and collaborate effectively with cross-functional teams.
Highest-signal resume keywords
- Strategic Marketing Plan Development
- Market Development
- Customer Segmentation
- Stakeholder Management
- Analytical Skills
Hard Skills
- Marketing Strategy
- Product Launch
- Budget Management
- ROI Measurement
- Patient Pathway Optimisation
- Therapy Adoption
- Data Analysis
- Account Planning
- Performance Tracking
- Commercial Execution
Soft Skills
- Communication Skills
- Presentation Skills
- Customer Focus
- Relationship Building
- Cross-Functional Collaboration
Industry Keywords
- MedTech
- Healthcare
- Life Sciences
- KOL Engagement
- Patient Associations
- Market Access
- Scientific Events
- Educational Programmes
- Northern Europe
- Dutch Healthcare Market
Tools & Technologies
- Salesforce.com (SFDC)
- ShowPad
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Field Marketing Manager – Neuromodulation Arbeitgeber: Jobtailor
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