- Define, refine, and elevate each law firm's brand strategy and positioning
- Build high-performing marketing campaigns
- Optimize digital and traditional marketing channels
- Implement scalable marketing systems and compliant workflows
- Use KPIs and analytics to measure results and guide decisions
- Optimize campaigns to improve measurable ROI
- Coach and mentor law firm owners and internal marketing teams
- Improve client skills, processes, and accountability
- Build trusted, long-term relationships with business owners
- Serve as the marketing partner for a portfolio of growing law firms
- Help law firm owners build brands, generate predictable leads, and scale with intention
Requirements
- 12+ years of senior marketing leadership experience
- Sustained experience advising or leading marketing for small to mid-sized businesses with roughly $5M–$30M+ in revenue
- Direct, concurrent experience managing 2+ client relationships simultaneously for a year or more
- Experience as a CMO, Fractional CMO, Outsourced CMO, Marketing Advisor, or in a similar multi-client marketing leadership role
- Experience partnering directly with founders or business owners
- Proven ability to translate marketing analytics into actionable strategy
- Skilled at coaching and mentoring non-marketing executives and teams
- Comfortable with hands-on execution and implementing compliant, scalable workflows
- Bachelor's degree or equivalent professional leadership experience
- Applicants must reside in AZ, CO, FL, GA, IL, MD, MI, NC, NJ, NY, PA, TX, VA, or WA
- Must be authorized to work in the U.S. without sponsorship
- Legal industry experience is not required; willingness to learn law-firm advertising and bar-compliance rules
- Experience in service-based industries and helping organizations scale beyond founder dependence is advantageous
Core Competencies
Demonstrates extensive experience in senior marketing leadership, focusing on building high-performing marketing campaigns and optimizing both digital and traditional marketing channels. Proven ability to coach and mentor teams while implementing scalable marketing systems and compliant workflows.
Highest-signal resume keywords
- Senior Marketing Leadership Experience
- Marketing Campaign Optimization
- Client Relationship Management
- Coaching and Mentoring Skills
- Marketing Analytics Strategy
ATS Optimization Keywords
Hard Skills
- Brand Strategy Development
- Digital Marketing Optimization
- Traditional Marketing Channels
- KPI Measurement
- ROI Improvement
- Scalable Marketing Systems
- Workflow Compliance
- Lead Generation
- Multi-Client Marketing Management
- Service-Based Industry Experience
Soft Skills
- Relationship Building
- Coaching
- Mentoring
- Execution
- Accountability
Certifications & Qualifications
- Bachelor's Degree
Industry Keywords
- Law Firm Marketing
- Small to Mid-Sized Businesses
- Business Owner Partnership
- Marketing Advisor
- Fractional CMO
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Fractional CMO – Marketing Strategy Arbeitgeber: Jobtailor
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