Marketing Manager – Social Media in Frankfurt am Main

• Own, plan, and execute social media campaigns as standalone, integrated, or 360-degree campaigns
• Create audience-relevant content that informs, inspires, and encourages dialogue and engagement
• Write and edit audience-appropriate copy for social media
• Analyze the performance of social media activities and derive optimization measures
• Help develop newsletter formats and maintain content in the Adobe CMS
• Monitor trends in relevant subject areas and the social media landscape, translating them into brand- and audience-appropriate content activities
• Develop investment and financial market content for social media, including market updates as well as product and thematic campaigns focused on securities and ETFs/funds
• Translate complex financial content into clear, accessible formats
• Advise adjacent departments and provide internal support on content- and social-media-related matters
• Implement content and social media campaigns, formats, and assets independently or in collaboration with agencies and partners

Requirements

• Completed degree in media, communications, journalism, marketing, or a comparable qualification
• In-depth expertise and experience in content marketing and social media marketing, both strategically and operationally
• Experience communicating banking, investment, and financial market topics to specific target audiences, such as securities, ETFs/funds, and capital markets
• Strong interest in capital market and investment trends
• Experience presenting financial knowledge in a clear, accessible, and channel-appropriate manner
• Entrepreneurial, KPI-oriented approach to work, with relevant experience
• Very good written and spoken English
• Strong team spirit and a high degree of ownership
• Structured approach to work

Core Competencies

Demonstrates expertise in content marketing and social media marketing, with a strong ability to create engaging content for financial markets and investment topics. Proficient in analyzing social media performance and optimizing campaigns to drive audience engagement.

Highest-signal resume keywords

• Content Marketing
• Social Media Marketing
• Financial Market Communication
• KPI-Oriented Approach
• Adobe CMS

Hard Skills

• Content Creation
• Copywriting
• Performance Analysis
• Market Updates
• Campaign Development

Soft Skills

• Team Spirit
• Ownership
• Structured Approach

Certifications & Qualifications

• Degree in Media
• Degree in Communications
• Degree in Journalism
• Degree in Marketing

Industry Keywords

• Securities
• ETFs
• Capital Markets
• Investment Trends