French-Speaking CX Marketing Consultant

• Welcome to Huble, a

Hub Spot’s 2024 global partner of the year!

We are a global Hub Spot, AI, marketing & creative consultancy enabling mid-market and enterprise businesses move faster, adapt smarter, and innovate freely—by building their business around Hub Spot’s CRM.

• As a Marketing (CX) Consultant you need to be an expert in marketing strategy and the Mar Tech space at Huble Digital.

This will include consulting with clients about their business and marketing needs, compiling strategy and technology architecture, configuring technology, and managing change.

• You should be driven, take initiative, and always look for new and better ways to do things.

You need to be very solution-oriented (with experience in business and marketing), research-driven, and analytical.

You should be a highly motivated individual who thrives in a fast-paced and agency-style team environment and can easily adapt to changing market and organisational requirements.

You need to be passionate about your work to the point where it inspires others.

• Marketing Consulting, Goal Setting & Auditing
• Work with clients to define what success looks like and associate metrics from their objectives and very complex business requirements
• Gaining a fast understanding of client needs, processes, and audiences
• Audit existing marketing to identify areas for improvement
• Analyse and provide Martech best practice recommendations
• Develop innovative solutions/ apply out-of-the-box thinking for complex marketing problems
• Ongoing with your clients to consult on their challenges and to develop solutions to their business problems as part of a backlog
• Report on the overall performance of marketing against key KPIs and identify solutions to address challenges
• Ensure a healthy and productive relationship with the client that they see you as a “value add” to their business
• Marketing Strategy / Customer Journey Design
• Marketing & Customer Experience strategy including but not limited to messaging & positioning, target audience ICP and person development, journey mapping, and behavioural change design
• Briefing creative, SEO, and Paid Media specialists teams on requirements
• Briefing junior marketing consultants/ specialists to assist with the launch campaigns and running QA
• Marketing strategy can include but is not limited to Inbound Marketing, ABM, Go-To-Market, Always-On, Lead Nurture and Marketing Automation, Event Promotion, Referrals, etc.
• Website CRO Strategy
• Defining the overarching website objectives, website page/ navigation architecture, strategic page layouts, documenting “Jobs To Be Done” and ensuring the website is optimised for target audiences and follows CRO best practices
• Auditing existing website content to see what needs to be kept, updated, removed or if new content needs to be created
• Briefing designers and developers and ensuring the outputs are aligned with the business and marketing requirements
• Working with SEO specialists to inform SEO requirements
• Functional testing before going live
• Hub Spot / Technology For Marketing Operations
• As part of CRM onboarding, you will be responsible for consulting and workshopping with clients to understand and document their marketing operational requirements
• Marketing Operational Business Process Mapping
• Utilising a “Jobs To Be Done” framework describing the various steps
• Identify areas of the current marketing operations that can be improved, such as lead scoring, marketing automation, segmentation, and utilising Hubspot’s features to the fullest
• Setup/Optimisation of marketing systems, automation, reports, and migration of existing marketing
• Brief setup requirements to Solution Architects, Developers, and Junior Consultants/ Specialists
• Where the need for an integration with another system is identified, brief requirements to Solution Architects, and Developers
• Run functional testing of processes and automation against business requirements
• Provide training and change management (workshops and process documentation) to ensure the adoption of Hub Spot.

Requirements

• Relevant Tertiary qualification in Marketing or Business Strategy. (E.

G A BComm Honours, BBus Sci in Marketing, Masters in Marketing or Business, etc) or evidence of continuous education through other relevant marketing certifications

• Excellent command of English, with exceptional writing and communication skills
• 4-6+ years of experience working in digital marketing.
• Previous experience in a digital agency/consultancy working in a client-facing consulting/specialist role (consulting, solution building, implementation, and training) would be a bonus
• Has developed multiple marketing strategies (Inbound, ABM, Website, Retention, Marketing nurtures, etc) and managed these from concept to execution
• Ability to work with clients and conduct desk research to develop ICP audiences and personas to inform marketing messaging and topics/ themes
• Has been responsible for reporting on the performance of digital marketing and setting up of reporting
• Has a very strong business acumen not just in marketing but a strong understanding of sales and customer service and worked alongside these functions in a marketing capacity
• Has developed/ run marketing automation programs previously and has a strong understanding of how to leverage data for marketing
• Previous experience in organisational change management, behavioural science, brand strategy, or GTM strategy would be a bonus
• A solid knowledge of Hub Spot or equivalent (i. e. Sales Force, Pardot, Marketo, etc.)
• Being certified in Hub Spot or equivalent (i. e. Sales Force, Pardot, Marketo, etc.) would be a bonus
• A solid knowledge of Hub Spot CMS or equivalent CMS (i. e. Word Press, drupal, wix, etc.)
• Demonstrable experience/ history in at least 2 of the following areas of either doing the work directly OR directly managing/ briefing and reviewing the performance and advising on optimisations and owning the results:
• SEO/ Organic Traffic
• Paid Media (including paid social)
• Email Marketing/ Marketing Automation
• Website Strategy/ Website CRO
• Core Competencies

Demonstrates expertise in Marketing Strategy, Customer Experience Design, and Marketing Technology, with a strong focus on Hub Spot and digital marketing performance metrics.

Capable of conducting thorough audits, developing innovative solutions, and managing client relationships effectively.

• Highest-signal resume keywords
• Marketing Strategy Development
• Hub Spot CRM Expertise
• Digital Marketing Performance Reporting
• Marketing Automation Implementation
• Client-Facing Consulting Experience
• ATS Optimization Keywords
• Hard Skills
• Inbound Marketing
• Account-Based Marketing (ABM)
• Website Conversion Rate Optimization (CRO)
• SEO Best Practices
• Email Marketing
• Marketing Automation
• Data Analysis for Marketing
• Customer Journey Mapping
• Business Process Mapping
• Lead Scoring
• Soft Skills
• Excellent Communication Skills
• Analytical Thinking
• Problem-Solving
• Adaptability
• Initiative

Certifications & Qualifications

• Hub Spot Certification
• Sales Force Certification
• Pardot Certification
• Marketo Certification
• Industry Keywords
• Mar Tech
• Digital Marketing
• Client Consulting
• Change Management
• Behavioural Science
• Tools & Technologies
• Hub Spot
• Sales Force
• Pardot
• Marketo
• Word Press
• Drupal
• Wix
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