Director in Genf

• Define and implement the Direct-to-Consumer strategy for PAMP.com and its phased roll-out roadmap
• Develop the phased market-entry plan, beginning with UAE/GCC, followed by European delivery in 2027, North America, wider Middle East and Asia
• Own the end-to-end digital consumer experience across the PAMP.com website and app
• Set brand standards and provide final go-live sign-off
• Integrate Veriscan into the customer journey
• Define the digital marketing, SEO and content structure and philosophy
• Define and oversee the paid, earned and owned media model
• Establish a Centre of Excellence to support regional roll-outs
• Own commercial performance and KPIs, including ROAS, CAC, LTV, AOV, share of wallet, conversion, repeat purchase and margin
• Introduce monthly PAMP.com performance reporting and KPI frameworks
• Oversee platform and app development delivered by Bullion International Group
• Oversee pricing, payments, fulfilment, fraud prevention and payment risk for high-value online transactions
• Coordinate delivery across Bullion International Group, Marketing, regional teams and Group functions
• Define KYC/Compliance standards and governance models, including data protection and consumer protection
• Own the PAMP.com P&L, success criteria and financial model for the eCommerce roll-out
• Collaborate with marketing, compliance, legal, finance, technology, operations and regional teams

Requirements

• Master’s degree in Marketing, e-commerce, or a similar field
• 15+ years in senior ecommerce / DTC leadership in more than one market
• Ownership of core commercial KPIs, including conversion, CAC, AOV, LTV, ROAS, repeat purchase and margin
• Proven delivery of brand-first transactional capabilities across website and app, working through technical teams
• Experience in a high-value, trust-sensitive category such as bullion, luxury, jewellery, watches or similar
• Experience with secure fulfilment, provenance, client experience and brand-aligned support
• Strong digital-marketing and SEO track record
• Commercial literacy to set success criteria and inter-entity financial models
• Experience coordinating Group entities, third-party providers, regional teams and Group functions
• AI-forward, with demonstrable experience leveraging AI-led tools and methodologies across commerce, marketing and customer experience
• Precious-metals, vaulting or investment-product experience highly desirable
• Loyalty / CRM depth an asset
• GCC, Asia or multi-market launch experience a plus
• Familiarity with KYC/AML, data-privacy requirements such as GDPR or Swiss nFADP, and consumer-protection regimes in regulated cross-border online sales
• Entrepreneurial and hands-on; comfortable building in a scale-up environment within an established Group
• Strong stakeholder management with ExCo, Board, regional leadership and external partners
• Collaborative matrix leadership and ability to influence without direct reports
• Commercial rigor, strong data literacy and a test-and-learn mindset
• Demonstrated continuous improvement and innovative thinking
• Excellent AI literacy and confidence applying emerging AI tools
• Full professional proficiency in spoken and written English and French
• Swiss national, EU national, or holder of a valid Swiss work permit

Core Competencies

Demonstrates expertise in defining and implementing Direct-to-Consumer strategies, overseeing digital marketing, SEO, and eCommerce performance metrics. Proven ability to manage cross-functional teams and ensure compliance with KYC/AML and data privacy regulations.

Highest-signal resume keywords

• Ecommerce Strategy Development
• Digital Marketing and SEO Expertise
• KPI Management and Commercial Performance
• Cross-Functional Team Coordination
• AI Tools and Methodologies Application

ATS Optimization Keywords

Hard Skills

• Ecommerce Leadership
• Digital Marketing
• SEO
• KPI Management
• Data Literacy
• Commercial Literacy
• Brand-First Transactional Capabilities
• Fulfilment and Payment Risk Management
• KYC/AML Compliance
• AI Literacy

Soft Skills

• Stakeholder Management
• Collaborative Leadership
• Innovative Thinking
• Continuous Improvement Mindset
• Entrepreneurial Spirit

Certifications & Qualifications

• Master’s Degree in Marketing or E-commerce
• Valid Swiss Work Permit

Industry Keywords

• Direct-to-Consumer
• Luxury Goods
• High-Value Transactions
• Precious Metals
• Consumer Protection
• Data Privacy Regulations
• GCC Market Experience
• Multi-Market Launch Experience
• Trust-Sensitive Categories
• Client Experience

Tools & Technologies

• PAMP.com Website and App
• Veriscan Integration
• Bullion International Group Platforms
• CRM Systems
• Data Protection Tools

#J-18808-Ljbffr