Global Brand Communications Director

Responsibilities

• Lead the global brand communications strategy, including launch readiness, data milestone planning, and lifecycle communications.
• Maintain the brand narrative consistently across all channels and stakeholders.
• Partner with Disease State Awareness lead on product media strategy, including channel selection, prioritization, and media investment (paid, earned, and owned).
• Build and manage relationships with key international and specialty media.
• Guide affiliates in local media engagement, ensuring consistency, compliance, and quality.
• Lead the brand congress communications roadmap (pre-, during-, and post-congress).
• Oversee development of global congress toolkits and ensure strong local amplification across markets.
• Coordinate support cross‑functional alignment (Medical, IR, Compliance) for data communication and own media engagement.
• Develop and deploy global communication toolkits, digital assets, and campaign playbooks for affiliate use.
• Oversee development of high‑quality communication materials, including narratives, Q&A, digital content, and presentations.
• Partner closely with country teams to strengthen capabilities and drive high‑quality execution.
• Lead agency management, ensuring strategic alignment, quality delivery, and efficient execution.
• Partner with Medical and Brand teams to ensure scientific integrity and strong educational impact.
• Collaborate with Community Engagement to amplify the patient voice and strengthen external partnerships.
• Align with Corporate/IR Communications to ensure consistency and clarity of external messaging.
• Lead global insight gathering (media landscape, social listening, advisory boards) to inform strategy.
• Define and track KPIs to measure communication effectiveness and optimize impact.
• Continuously refine communication approaches based on data, insights, and evolving market dynamics.
• Drive continuous improvement of communications capabilities across international markets.
• Introduce and scale best practices data‑driven communications and promote the use of new tools, including AI, to enhance efficiency, personalization, and impact.
• Manage the budget for communication programs; forecast, track ROI, and reallocate for impact while operating to SOPs, industry codes, and corporate values.

Requirements

• Proven experience in brand communications/PR within healthcare, including significant experience in pharmaceutical or biotech environment.
• Demonstrated success in leading complex, multi‑market communications strategies at regional or global level.
• Strong strategic mindset with the ability to translate business priorities into impactful communications and reputation initiatives.
• Proven ability to work cross‑functionally, lead without authority, and manage complexity.
• Strong relationship builder, capable of fostering trusted partnerships across functions (Commercial, Medical, Market Access, Regulatory, Policy, Patient Advocacy) and across country affiliates.
• Excellent communication and influence across functions, cultures, and seniority levels; fluent in English.
• Excellent judgment and decision‑making skills, with the ability to prioritize in dynamic, fast‑paced environments.
• High energy, creativity, agility and a proactive, solutions‑orientated mindset.
• Strong team player with the ability to work independently while maintaining high accuracy and accountability.
• Proficiency with approval systems and compliant content workflows (e. g., Veeva).
• Proficiency in digital and modern communication tools; familiarity with AI‑enabled content development within company policies is an asset.
• Travel requirement approximately 20% of working time.
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