- Own the specialty camera portfolio, including ruggedized, PTZ, explosion-protected, and anti-corrosion camera lines
- Partner with Product Management to represent the voice of the customer
- Craft messaging and positioning that demonstrates solution value and market differentiation
- Conduct market research, customer interviews, and segmentation analysis
- Conduct competitor and market research to understand differentiation, target customers, industries, and buyer personas
- Create and execute go-to-market strategies to drive product awareness, adoption, and pipeline
- Develop and execute marketing campaigns with Integrated Marketing to increase awareness and demand
- Develop internal and external content and sales enablement materials
- Design and execute channel marketing strategy and collateral, including training, toolkits, and enablement materials
- Own product and feature launches, including messaging, positioning, target audiences, web pages, social media, collateral, and presentations
- Work across Marketing, Product Management, and Sales to deliver marketing and messaging for hardware, software, cloud products, and services
Requirements
- 5 years of experience in Product Marketing or similar field, preferably in B2B
- Degree concentration in marketing, business, or related field
- Experience working with combined hardware and software solutions is a plus
- Prior experience in the physical security space is a plus
- Legal authorization to work in Canada indefinitely is required
- Permanent resident or Canadian citizen only
- Employer work permit sponsorship is not available
- Travel under 25%
- Experienced position
Core Competencies
Demonstrates expertise in Product Marketing with a focus on go-to-market strategies, market research, and customer engagement. Proven ability to craft compelling messaging and positioning for hardware and software solutions in the physical security industry.
Highest-signal resume keywords
- Product Marketing Experience
- Go-To-Market Strategy Development
- Market Research and Segmentation Analysis
- Content Development and Sales Enablement
- Experience in Physical Security
Hard Skills
- Market Research
- Segmentation Analysis
- Go-To-Market Strategy
- Product Launch Management
- Campaign Development
- Messaging and Positioning
- Customer Interviews
- Competitive Analysis
- Channel Marketing Strategy
- Sales Enablement Materials
Soft Skills
- Collaboration
- Communication
- Customer Focus
- Strategic Thinking
- Problem Solving
Industry Keywords
- B2B Marketing
- Physical Security
- Hardware and Software Solutions
- Integrated Marketing
- Product Management
- Customer Engagement
- Market Differentiation
- Buyer Personas
- Training and Toolkits
- Product Awareness
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Global Product Marketing Manager – Cameras Arbeitgeber: Jobtailor
Als Front Office Supervisor in unserem dynamischen Team bieten wir Ihnen die Möglichkeit, in einem unterstützenden und freundlichen Arbeitsumfeld zu wachsen. Wir legen großen Wert auf die berufliche Entwicklung unserer Mitarbeiter und bieten regelmäßige Schulungen sowie die Chance, Verantwortung zu übernehmen. Unsere Lage ermöglicht es Ihnen, Teil einer lebendigen Gemeinschaft zu sein, während Sie gleichzeitig die Standards unseres Franchise-Partners einhalten und unseren Gästen einen unvergesslichen Aufenthalt bieten.
