- Design static ad creatives for Meta that are scroll-stopping, direct-response focused, and built to perform
- Produce carousels, product feature graphics, offer visuals, and hook-led image ads across multiple brand styles
- Ensure every asset is on-brand, including typography, color usage, visual hierarchy, and tone
- Support campaign and promotional design, including sale banners, offer graphics, seasonal creative, and launch assets
- Contribute to product imagery and brand visual assets across the portfolio
- Design supporting landing-page assets in collaboration with the Web Designer and CRO team
- Maintain and evolve brand design systems and asset libraries
- Occasionally support internal design needs such as decks, documents, or external-facing materials
- Work from briefs produced by creative strategists and collaborate with strategists and team leads
Requirements
- A portfolio that includes DTC or direct-response graphic ad creative
- Proficiency in Figma and Photoshop, Canva, and AI image tools
- Strong grasp of visual hierarchy, typography, and layout as performance tools
- Ability to work across multiple brand identities
- Reliable, consistent output; ability to handle concurrent briefs and hit deadlines without quality slipping
- Comfortable in a feedback-driven environment
- Experience designing for DTC beauty, wellness, or lifestyle brands is a strong advantage
- Familiarity with AI design tools is a strong advantage
- Basic understanding of copywriting and how headline and visual work together is a strong advantage
- Experience with motion graphics or simple animated assets for social is a strong advantage
- Understanding of conversion-focused design principles is a strong advantage
Core Competencies
Demonstrates expertise in designing high-performing static ad creatives for direct-response campaigns, with a strong focus on visual hierarchy, typography, and layout. Proficient in collaborating with cross-functional teams to produce on-brand assets that drive engagement and conversions.
Highest-signal resume keywords
- Proficiency In Figma
- Proficiency In Photoshop
- Experience Designing For DTC Brands
- Understanding Of Conversion-Focused Design Principles
- Familiarity With AI Design Tools
Hard Skills
- Graphic Design
- Visual Hierarchy
- Typography
- Layout Design
- Motion Graphics
- Animated Assets
Soft Skills
- Reliable Output
- Ability To Handle Concurrent Briefs
- Comfortable In Feedback-Driven Environment
Industry Keywords
- DTC
- Direct-Response
- Beauty
- Wellness
- Lifestyle
Tools & Technologies
- Canva
- AI Image Tools
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Graphic Designer – DTC Paid Social, US Experience Required Arbeitgeber: Jobtailor
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